Marketing Lead, GI, Beijing/Shanghai

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Job Description

About the Role

(Role purpose / objective)

The Marketing Lead is responsible for developing brand market development strategies and preparing for the successful launch of high-quality new products within assigned brands. Accountable for executing, monitoring, and analyzing pre-approved strategic plans to drive brand growth, as well as preparing for and actively participating in sales meetings and promotional activities.

How you will contribute:
(Key accountabilities and responsibilities)

• Define and manage sales and investment targets for brand and new product launches, ensuring alignment with overall company strategy.
• Develop and execute product strategies, promotional campaigns, and tactical plans within the allocated marketing budget to drive brand growth, support new product launches, and maximize business impact.
• Design and implement market research and insight programs, conduct in-depth analysis of market dynamics, and forecast future trends to provide critical support for brand strategy development and new product launch planning.
• Standardize scientific education and marketing activities related to testing, clinical guidance capabilities, and new product launch communication, enhancing awareness and proficiency across both products.
• Contribute to the strategic planning process and provide high-level support for ad hoc requests from senior management.
• Coach and develop team members to strengthen capabilities, ensuring operational excellence and professional growth within the team.
• Ensure all marketing activities, brand promotion strategies, and new product launch initiatives comply with company compliance principles and applicable regulations.

Skills

minimum education, knowledge or experience required to be successful in role.

• Excellent communication and presentation skills, with the ability to influence diverse stakeholders effectively.
• Strong cross-functional collaboration skills and the ability to build trust across teams.
• Proven leadership capability, with experience in driving alignment, motivating teams, and leading through change.
• Strong stakeholder management skills, with the ability to balance business needs and organizational priorities.
• High level of business acumen and sound judgment in a dynamic and competitive environment.
• Strong analytical thinking and problem-solving skills, with a data-driven mindset.
• Agile, proactive, and resilient, with the ability to adapt quickly and work effectively under pressure.

Locations

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