Senior Business Analyst F/M/X

Job Description

As a Senior Business Analyst , you will act as a key strategic partner to business leaders, shaping decision-making through advanced analysis of topline performance, channel mix, international flows, and market positioning. You will lead the delivery of executive-level, data-driven insights across Sales, Distribution, Marketing, Revenue Management, and Finance. Your scope includes ownership of topline and channel performance analyses, incrementality and value-creation assessments, and the definition and deployment of standardized analytical frameworks at scale.

1. Strategic Performance Leadership

• Own executive-level interpretation of Accor’s commercial performance, identifying structural growth drivers, risks, and value creation levers across brands and regions.
• Shape strategic discussions through clear, forward-looking insights, scenarios, and performance outlooks supporting top management decisions.

2. Analytics Governance & Thought Leadership

• Define and govern performance measurement frameworks and analytical standards at group level.
• Act as a reference for analytical rigor, challenging assumptions, methodologies, and data quality to elevate decision-making maturity.

3. Commercial Strategy Partnership

• Serve as a trusted advisor to senior Sales, Marketing, and Revenue leaders, influencing commercial strategy through data-driven insights.
• Lead the structuring and challenge of business cases, investment choices, and prioritization decisions.

4. Market & Competitive Intelligence

• Integrate external market signals and competitive intelligence to anticipate demand shifts, market dynamics, and strategic inflection points.
• Translate external insights into strategic implications for Accor’s portfolio and growth priorities.

5. Cross-Functional Leadership & Enablement

• Lead high-impact transversal initiatives improving business steering, analytics tools, and performance governance.
• Mentor analysts and promote best practices, contributing to the development of Accor’s analytics community.

Qualifications

• Bachelor’s or Master’s degree in Business, Economics, Engineering, or a quantitative field
• Minimum 5 years of experience as a business analyst, data analyst, or in a strategic/FP&A role –ideally within the hospitality, travel, or consumer services sectors Skills & profile Updated on June 2026
• Advanced Excel skills and strong experience with BI Tools (Tableau, PowerBI, Looker…)
• Working knowledge of SQL and large datasets (Snowflake, Dataiku a plus)
• Ability to clearly communicate analytical insights to senior stakeholders
• Strong attention to detail, curiosity, and business acumen •Fluent English required ; French a plus

Additional Information

Main complexity / critical issues in the job

• Strong understanding of multi-geography market dynamics and business models (managed, franchised, leased), supported by quantitative analysis and KPIs
• Ability to translate business questions into structured data analyses and deliver clear, actionable insight: explaining data, assumptions, and limitations to non-expert stakeholders while maintaining analytical accuracy
• Experience working in a matrix environment & managing multiple priorities