At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.
As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.
Who we’re looking for
- Commercially driven, with proven pipeline ownership across the full funnel
- Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale
- Track record of diagnosing and fixing underperformance, not just executing what's already in place
- Data-led approach to funnel management, conversion optimisation and performance reporting
- Deep understanding of the DACH market, including localisation and B2B buyer behaviour
- High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally
What you’ll do
- Own DACH pipeline performance — targets, pacing and corrective actions
- Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners
- Lead campaign planning and execution with a clear focus on pipeline and revenue impact
- Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation
- Partner closely with Sales on account targeting, pipeline coverage and performance alignment
- Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand
Haiilo is a digital home for employees, bringing together social intranet, internal communications, advocacy, and insights in one easy-to-use platform. We help companies build workplaces where people are aligned, engaged, and empowered – no matter where they work. More than 3.5 million employees at companies like Salesforce, Rabobank, and Ritter Sport rely on Haiilo to share knowledge, foster culture, and simplify work. We’re a group of thinkers, builders, and problem-solvers who care about making work better. With offices in Hamburg, London, Helsinki, Atlanta, and Paris, we’re always looking for people who want to make an impact. 👉 Explore careers: haiilo.com/careers
Key team members
Oliver Ridley
Hannah Soye
Ane Køber Guldvik
Neil Matillano
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