CRM Manager

Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.);

• Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers;

• Support full player lifecycle activities (acquisition activation, retention, reactivation);

• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns);

• Design and execute A/B tests to optimize engagement, conversion, and retention metrics;

• Monitor daily campaign performance and conduct regular auditing of CRM activities;

• Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics);

• Generate reports and provide actionable insights to improve CRM performance across both verticals;

• Process and prioritize requests from internal stakeholders;

• Collaborate closely with Product teams during new GEO launches and feature rollouts;

• Formulate requirements for CRM enhancements and refine existing processes;

• Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar);

• Take ownership of CRM processes and combine hands-on execution with future leadership scope, as the CRM team is currently being built, with a planned grade review to Lead level.

Experience you’ll need to bring:

• 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook);

• Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies;

• Proven experience in segmentation and personalized communication strategies;

• Practical experience with CRM automation platforms (Optimove, Smartico, Customer.io or similar);

• Strong analytical skills with the ability to extract actionable insights from large datasets;

• Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.

It’s a perfect match if you have those personal features:

• Detail-oriented with strong focus on accuracy and campaign quality;

• Analytical mindset and data-driven decision-making;

• Strong organizational and prioritization skills;

• Proactive and comfortable working in a fast-paced environment;

• Passionate about improving customer engagement across multiple verticals.

We offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply and let your growth journey begin.