Digital Marketing Manager

Job Description

At Vattenfall, we actively support the energy transition by connecting industrial customers with fossil-free energy solutions. In this role, you will be responsible for translating strategic marketing priorities and customer journey concepts into impactful campaigns, compelling content, digital activities, and lead generation initiatives. Working closely with Origination and Sales, you will drive the operational execution of marketing activities that support commercial growth and strengthen customer engagement.

Our Business Area (BA) Markets in Hamburg is looking for a Digital Marketing Manager who will play a key role in strengthening customer relationships, increasing market visibility, and supporting the development of long-term strategic partnerships.

Your key responsibilities

Market-Driven Content & Positioning

• Create high-quality content such as whitepapers, case studies, LinkedIn articles, presentations, and other marketing materials that translate complex energy topics into clear customer value propositions.
• Develop thought leadership narratives around renewable energy solutions, Corporate Power Purchase Agreements (cPPAs), and industrial decarbonization.
• Define and refine key messaging frameworks based on customer insights, market developments, and buying behavior.

Campaign Management & Lead Generation

• Plan, execute, and optimize integrated B2B marketing campaigns with clear funnel logic and measurable business impact.
• Drive lead generation initiatives aligned with strategic Origination priorities and commercial objectives.
• Monitor, analyze, and continuously improve campaign performance through KPI tracking and data-driven optimization.

Customer Journey & Pipeline Contribution

• Support the execution of lead generation, lead nurturing, and customer engagement activities across the marketing funnel.
• Manage and maintain marketing activities within Microsoft Dynamics Marketing.
• Ensure seamless lead flow integration while supporting campaign tracking, reporting, and performance analysis.
• Create and maintain forms, landing pages, and audience segmentations to support campaign execution.
• Identify opportunities to improve campaign effectiveness and customer engagement through ongoing analysis.

Digital Channels & Marketing Execution

• Manage website content, SEO/SEA initiatives, and digital marketing channels in collaboration with external agencies.
• Execute email marketing campaigns, newsletters, LinkedIn activities, and event-related marketing efforts.
• Ensure consistent brand positioning and messaging across all customer touchpoints.

Stakeholder & Interface Management

• Work closely with Origination, Sales, Product teams, and Management to align marketing activities with business priorities.
• Support the team and management with operational and coordination-related activities.
• Translate commercial priorities and strategic objectives into impactful marketing initiatives.
• Collaborate effectively with external agencies, content partners, and other marketing stakeholders.

Qualifications

Your profile

• Excellent German language skills, both written and spoken (mandatory).
• University degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in B2B marketing, digital marketing, or a comparable role.
• Strong content creation, storytelling, and copywriting skills in both German and English.
• Proven experience in campaign management, marketing execution, and performance tracking.
• Solid understanding of energy markets, renewable energy solutions, sustainability, or related topics.
• Ability to translate complex commercial and technical subject matter into compelling and customer-focused messaging.
• Experience working in B2B, industrial, energy-related, or similarly complex business environments.

Additional Information

Benefits

Your development is a priority at Vattenfall BA Markets. Your professional journey will benefit from working in the exciting industry of energy trading, and in interdisciplinary teams. To support your career, we offer opportunities to grow through training, job rotations, talent programs and a working environment that stimulates learning.

Our work culture at Vattenfall is excellent. We have an open corporate culture with flat hierarchies. Modern and flexible working conditions, including mobile work, promote wellbeing. In Germany, our work week consists of 37.5 hours with, in many cases, the possibility to work part-time. Up to 49% of your working time can be mobile work, and you are entitled to 30 days of vacation per year.

Your health is important to us. We provide several health programs and support throughout potentially challenging life situations.

Your colleagues will be another highlight. We employ inspiring people with diverse backgrounds. Together with our culture and your tasks, they form an interesting and fun place to work.

You can find our new state of the art office next to Elbbrücken.

More information

We welcome your application in English, no later than 17th of July 2026. We kindly request that you do not send applications by any means other than via our website as we cannot guarantee that we will be able to process applications that are not made via our website. 

For more information about the recruitment process you are welcome to contact our Recruiter Jil Ungethüm via phone at +49 40 79022 1378. 

At Vattenfall we are convinced that diversity contributes to build a more profitable and attractive company and we strive to be good role model regarding diversity. Vattenfall works actively for all employees to have the same opportunities and rights regardless of gender, ethnicity, age, transgender identity or expression, religion or other belief, disability or sexual orientation.

The security of Vattenfall and its employees is essential. For that reason, a pre-employment screening will be part of your recruitment process. The screening is based on the role you will fulfill within Vattenfall. The screening will be performed by a third party, called DISA. In addition, a certificate of good conduct (i.e. criminal record certificate) is required for certain positions.

We look forward to receiving your application!