Marketing Specialist

The Marketing Specialist is a Hands-on execution role responsible for delivering marketing activity across digital channels, campaigns, events and customer communications for the Caudex Hospitality Portfolio. Working closely with Product, this role keeps the marketing engine running - producing content, managing channels, coordinating campaigns and ensuring the business shows up consistently and effectively across all touch points. With and end goal to drive leads. The role requires someone who takes initiative, manages their own workload and gets things done without needing day-to-day direction.

Key Responsibilities

Lead Generation & Demand Generation

• Execute lead generation campaigns across paid, organic, and partner channels.
• Manage SEO, SEM, AEO and paid media activity; monitor performance and optimise regularly.
• Oversee marketing automation workflows and CRM integration to nurture prospects and support pipeline growth.
• Coordinate with sales to ensure marketing activity aligns with revenue targets and lead handover is clean.

Digital Marketing & Campaigns

• Plan and execute multi-channel marketing campaigns with clear objectives and measurable outcomes.
• Manage social media channels; develop and maintain a content calendar that drives engagement and brand awareness.
• Write and publish blog content, email campaigns, and other digital assets.
• Own website content management; ensure pages are current, accurate, and optimised for conversion.
• Manage review and rating platforms; coordinate review generation and respond as appropriate.

Customer & Retention Marketing

• Develop and execute comms to the existing customer base supporting upsell, cross-sell, and retention goals.
• Coordinate referral and advocacy programs; source and publish customer case studies.
• Maintain CRM data quality and segmentation to support targeted campaign activity.

Events & Conferences

• Coordinate end-to-end logistics for trade shows and industry events.
• Produce all event collateral and materials in line with brand guidelines.
• Manage pre and post-event communications and follow-up campaigns.

Brand, Content & Communications

• Ensure all marketing output adheres to brand guidelines and maintains a consistent tone of voice.
• Manage the central asset library; keep materials current and accessible.
• Coordinate with external agencies and suppliers; manage briefs and delivery.
• Own internal communications including staff newsletters and company announcements.
• Support partner and co-marketing activity with integration partners.
• Contribute to PR and earned media activity including award submissions.

Key Performance Indicators

• Lead volume and quality (MQLs and SQLs).
• Cost per lead and campaign ROI.
• Website traffic and conversion rate.
• Email open and click-through rates.
• Social media engagement and reach.
• Customer retention rate from marketing-driven initiatives.
• Event delivery — on time, on budget, on brand.

Requirements

• 3 to 5 years of marketing experience in a B2B software or SaaS environment.
• Hands-on experience across digital marketing channels including paid media, SEO, SEM, email, and social.
• Proficiency with CRM and marketing automation tools; HubSpot experience preferred.
• Strong written communication skills; able to produce clear, compelling content for different audiences and channels.
• Experience coordinating events and trade shows end-to-end.
• Comfortable working with data and analytics to track performance and improve campaign outcomes.
• Able to manage multiple workstreams simultaneously and deliver to deadlines without close supervision.
• Experience working cross-functionally with sales, product, and customer success teams.

Key Attributes

• Executional and self-directed: takes ownership of tasks, manages their own priorities, and delivers without being chased.
• Curious and commercially aware: understands how marketing activity connects to pipeline and revenue.
• Detail-oriented: produces accurate, on-brand work consistently.
• Collaborative: works well with sales, product, and external partners without needing formal authority.
• Adaptable: comfortable in a fast-moving environment where priorities shift and no two weeks look the same.
• Enthusiastic about AI tools and how they can accelerate marketing workflows and output.