Head of Marketing | $130K-$175K USD + Bonus + Equity + Remote | Award Winning AI Marketing SaaS (MarTech)

Job Description

You will be responsible for generating a qualified pipeline and revenue growth through partnership led demand generation. Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build.

You will be responsible for:

NOTE THAT THIS IS AN INDIVIDUAL CONTRIBUTOR ROLE. YOU WILL BE HANDS-ON, SHAPING THE STRATEGY, EVALUATING AND EXECUTING PARTNERSHIP DEALS, AND MEASURING THE RESULTS. NOT HIRING AGENCIES/FREELANCERS/STAFF TO DO THE WORK.

• Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
• Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue.
• Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
• Build repeatable acquisition systems that reduce dependence on founder led growth.
• Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
• Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
• Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
• Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.

Qualifications

Candidates whose experience is primarily in general demand generation, paid media, brand marketing, product marketing, lifecycle marketing, healthcare marketing, or industry partnerships without deep affiliate, creator, influencer, referral, or ecommerce partnership ecosystem experience are not a fit.

• 4-7+ years of hands-on B2B marketing experience within ecommerce SaaS, affiliate marketing, creator marketing, influencer marketing, partnership marketing platforms, or the Shopify ecosystem.
• Deep experience building and scaling affiliate, creator, influencer, referral, and partnership programs for ecommerce brands or SaaS companies serving ecommerce brands.
• Proven track record of generating qualified pipeline and revenue through partnership-led growth, with experience owning pipeline, revenue, or marketing-sourced opportunities.
• Experience creating thought leadership, positioning, messaging, and content that establishes a company as a category leader within the partnership marketing ecosystem.
• Experience building marketing systems from scratch in a fast-moving startup environment with a hands-on, builder mentality.
• Strong copywriting, website messaging, GTM strategy, and content marketing skills, with the ability to communicate complex partnership marketing concepts to buyers.
• Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI-powered search.
• AI-first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce higher-quality work while executing independently without relying heavily on agencies, large teams, or a perfect playbook.

Additional Information

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