Associate Brand Manager - Games

Ready to shape the future of games? Join us and help make the world more playful—one legendary game at a time.
At Hasbro, we connect generations through the thrill of play and the power of storytelling. For over 100 years, we’ve brought joy to millions of families and our games—like Clue, Candy Land, Twister, Connect Four, and many more—have sparked friendly competition in millions of homes. Now, we’re seeking a strategic, innovative, and driven teammate to guide the future of Hasbro Games.

Here, work is play – fun, creative, challenging, and full of possibilities. At Hasbro, you work with an amazing team to develop products grounded in consumer insights and find opportunities to grow the brand. You'll create the world's best play experiences for consumers!
Every day you’ll be working with passionate and creative designers, engineers, and marketers. You'll help to manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. In this exciting role, you will partner with cross-functional teams; including but not limited to regional marketing, consumer marketing, licensed consumer product, as well as design and development, packaging, engineering, demand planning, and costing to bring new play experiences to life. You will be the voice of the consumer throughout this process, taking into account research studies and competitive analysis. Successful candidates are proactive, energetic, collaborative, responsive, flexible, creative, analytical, strategic and decisive. Every day, your work will help spark connection for millions of kids, parents and families around the world through Hasbro Games.

A Day in the Life as an Associate Brand Manager - Games:

• Develop your expertise in global brand strategy, product innovation and storytelling – accelerating your trajectory toward brand leadership.
• Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
• Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands and financial key metrics.
• Evolve consumer research into clear and concise, insights based, sell in stories to hand off to regional marketing partners, sales and retail.
• Assist in the development of overall go-to-market product strategy, support asset development in partnership with commercial marketing team by providing item details and collaborating on messaging of unique selling features.

What You'll Bring:

• 3 years of experience in consumer goods marketing, or a related field, with a track record of leadership and results.
• Bachelor’s degree in Marketing, Business, Strategy, or a related discipline (MBA is a plus).
• Experience with global product development and marketing processes, line planning activities, and brand strategy
• Eagerness to learn, openness to feedback
• Strategic and consumer-obsessed: You anticipate trends, understand what makes players tick, and turn insights into winning strategies
• Analytical and creative: You’re as comfortable building a business case as you are brainstorming the next big game idea
• Collaborative leader: You empower teams, build consensus, and believe great ideas can come from anywhere.
• Persuasive communicator: You tell stories that inspire, influence, and drive action.
• Agile and entrepreneurial: You embrace change, experiment boldly, and partner with teams through ambiguity.

You’re passionate about the world around you, thrive on solving challenges, and love making things happen. You’re trend-savvy, entrepreneurial, and comfortable challenging the status quo. You actively seek and value diverse perspectives—and you’re ready to be part of the next chapter of Hasbro Games.