Associate Director, Data strategy

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the role

We are searching for a talented and enthusiastic individual to join the Data Strategy function within Media Futures Group, a dedicated team for one of WPP’s most important and strategic global technology clients. Your responsibilities will include:

1. Cultivate strong partnerships with internal and client stakeholders by providing media teams with actionable audience insights and monitoring impact
2. Consult with media teams to optimize targeting through technology configuration, setup audits, audience segmentation, and data partner evaluations.
3. Managing data partner relationships, including discovery, vetting, and onboarding, while keeping teams informed on privacy and regulatory updates on media and data management
4. Utilize proprietary tools including AI-led products to enhance audience strategies and elevate overall product quality

Skills and Experience

• 5+ years experience in a digital media agency (most recently in a programmatic, product or data management team), or have commensurate experience in client-side digital roles, or at a technology company whose focus is advertising data management
• Demonstrable knowledge of the APAC ad tech and data landscape, including hands-on experience managing audience data, for your own company or your clients. This includes, a working knowledge of the leading data management platforms (DMPs), customer data platforms (CDPs), knowledge of data onboarding and cross-device matching approaches and an understanding of the tools and technologies that can activate this data (e,g, DSPs, social platforms)
• Exceptional verbal & written communication skills, able to build and develop strong relationships with, and communicate effectively with people at all levels of seniority; in-agency, client-side, and in the supplier space.
• Hands-on knowledge or past experience of media planning and activation across platforms like Google Ads, Meta, Amazon, TikTok, TTD etc.
• Experience with insights generation from audience insights tools/platforms, insights writing, visualization, and effective communication techniques.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.