Director of Paid Social (Meta Ads - Retail & E-commerce)

Job Title: Director of Paid Social (Performance Marketing Manager, Retail & E-commerce)
Location: Remote
Schedule: CST (9-5 Full-Time)
Start Date: July 15th
Salary Range: $3,000 – $6,000 USD monthly

We’re looking for a Director of Paid Social to lead execution and performance across Meta (Facebook & Instagram) ad accounts. This role is focused on hands-on management, optimization, and scaling of paid social campaigns within a performance-driven environment

Key Responsibilities

• Own day-to-day management of Meta Ads accounts (Facebook & Instagram)
• Build, launch, and optimize campaigns based on performance goals
• Monitor budget pacing and adjust bids to maximize results
• Manage campaign performance through learning phases and scaling efforts
• Identify performance trends and optimize based on data insights
• Collaborate on creative testing and iteration strategies

Requirements

• 5+ years of experience managing paid social campaigns, primarily on Meta (Facebook & Instagram)
• Strong hands-on experience with campaign builds, budget pacing, and bid management
• Experience optimizing campaigns through the learning phase and scaling performance
• Ability to manage and prioritize across multiple campaigns or accounts
• Strong understanding of performance metrics and data-driven decision making
• High attention to detail and ownership of campaign execution

Nice-to-Haves

• Experience in DTC or e-commerce environments
• Familiarity with creative testing and iteration strategies
• Experience working in agency or multi-client environments
• Exposure to performance reporting and attribution tools

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention agreement. This ensures a respectful and professional experience for everyone involved.