Pipeline Marketing Specialist - North America

Job Description

The Pipeline Marketing Specialist is the execution engine behind QAD’s North America demand generation and account-based marketing (ABM) programs. Positioned at the intersection of demand creation and demand capture, you will activate in-market accounts and drive manufacturing buyers through the pipeline. This is not a lead-generation role focused on form fills; you will be measured directly on account activation, pipeline creation, and velocity. You'll report to our Global Revenue Marketing Director.

Location: Remote – U.S. (Continental U.S. near a major hub airport), ideally Miami where our corporate HQ is located, but not required.

Key Responsibilities

• Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.

• ABM Program Management: Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.

• BDR & Sales Collaboration: Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.

• Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.

• Asset Coordination: Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.

Qualifications

Qualifications & Requirements

• Experience: 3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution.

• Marketing Tech Stack Mastery: Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce). Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred.

• Strategic Capabilities: Deep understanding of the distinction between demand creation and demand capture , paired with an analytical mindset comfortable building dashboards and interpreting pipeline data.

• Industry Context: Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage.

• AI Tool Proficiency: Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus.

• Education: Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience.

• Travel: Ability to travel approximately 10–20% for field events, team summits, and planning sessions.

Primary Performance Metrics (KPIs)

• Pipeline sourced from marketing programs.

• Account engagement rates across ABM programs.

• BDR follow-up and SAO conversion rates.

• Marketing database health and attribution accuracy.

Additional Information

Compensation Package:

• Our range for this position is $75,000 - $90,000 USD annually (based on experience and skills). 

• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.

• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.

About QAD:

QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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