Account Supervisor, Consumer Brand Financial Services
Posted about 3 hours ago
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
Burson is seeking to hire an Account Supervisor for its Consumer Brand practice that will support a high-profile, fully integrated account. This role offers a unique opportunity to lead culturally relevant brand storytelling and strategic communications initiatives for a leading consumer-facing brand in the financial services sector.
You will serve as a core partner on consumer-facing work—developing earned-first ideas, driving media engagement, and helping evolve brand positioning to reach new growth audiences. You will help shape communications programs that drive awareness, engagement, adoption, and long-term brand affinity while contributing to broader integrated campaigns across the business.
This is an opportunity to work on a highly visible, flagship account with senior executive exposure while shaping a brand’s cultural relevance and growth trajectory.
This role can be based in Washington DC, New York, Atlanta, Chicago, or Pittsburgh.
What you'll do:
Consumer Brand Strategy & Cultural Storytelling:
- Serve as a strategic partner on consumer brand work, helping evolve positioning and drive cultural relevance with key growth audiences
- Develop earned-first campaign ideas, media strategies and story angles that break through in a competitive landscape
- Translate business priorities into compelling narratives that resonate beyond products and services, highlighting themes such as lifestyle, community, innovation and customer experience
- Develop communications strategies that drive consumer awareness, engagement, adoption and long-term brand affinity
- Create storytelling platforms that encourage audience participation, deepen engagement and support evolving consumer behaviors
- Simplify complex programs, offerings and customer benefits into compelling, consumer-friendly narratives
- Partner closely with senior client leads and strategy teams to bring integrated ideas to life across channels
- Partner with integrated teams to develop communications strategies that support both digital-first experiences and high-touch customer interactions
- Support initiatives tied to customer engagement, loyalty and long-term relationship building
- Balance multiple workstreams while maintaining a strong, cohesive strategic voice
Earned Media & Influencer Engagement:
- Drive proactive media strategy and outreach, identifying national, regional and vertical opportunities
- Build and maintain relationships with key media across consumer, lifestyle, business and regional outlets
- Lead development of press materials, pitches, thought leadership reports and creative story angles designed to generate coverage and conversation
- Collaborate with strategy and creative partners to ensure ideas are talkable, shareable and culturally relevant
- Identify opportunities to position the brand at the intersection of consumer trends, innovation, customer experience and marketplace relevance
- Develop thought leadership and media strategies that elevate brand differentiation and demonstrate customer value
Client & Team Collaboration:
- Serve as a day-to-day client contact, providing strategic counsel and executional oversight
- Partner across a multi-disciplinary, multi-market team spanning brand, corporate, digital and strategy functions
- Collaborate with cross-functional stakeholders to ensure communications programs support broader business and brand objectives
- Provide strategic counsel around consumer engagement initiatives, growth programs, brand reputation opportunities and market expansion efforts
- Mentor junior team members and contribute to a positive, high-performing team culture
- Manage timelines, deliverables and quality of output across workstreams
Experience that contributes to success:
- 5-7 years of experience in public relations, communications or integrated marketing
- Strong background in consumer brand PR, earned media and campaign development
- Experience working on high-profile, multi-stakeholder accounts in an agency environment
- Experience supporting customer engagement, loyalty, retention or relationship-building communications programs is highly desired
- Proven ability to develop creative, culturally relevant earned media ideas
- Strong understanding of how to drive awareness, consideration, adoption and engagement through storytelling
- Ability to simplify complex products, services or customer experiences into accessible, consumer-friendly narratives
- Experience supporting integrated campaigns across earned, owned, social and digital channels
- Excellent media instincts with a track record of securing impactful coverage
- Experience working within highly matrixed organizations and collaborating with diverse stakeholder groups
- Understanding of customer experience and consumer journey communications
- Experience supporting market-entry, expansion or geographic growth announcements is a plus
- Knowledge of digital consumer engagement platforms and customer-focused innovation trends
- Highly collaborative with the ability to work across distributed teams and multiple senior stakeholders
- Strong writing, storytelling and presentation skills
- Familiarity with brand repositioning or perception-shift campaigns
- Ability to translate functional messaging into compelling, culturally resonant narratives
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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