Commercial Business Analyst

Job Description

WHAT YOU’LL DO
You will work in commercial analytics, using data and insights to support sales, marketing, and e‑commerce performance. You will analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions.

Your key responsibilities include:

• Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent Supply Planning, within the budget and frame set by Global
• Conduct sales follow – up, analysing and generating sales insights from reports and dashboards
• Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
• Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend
• Analyze sales, customer, and web performance data to generate insights that support commercial decisions
• Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
• Conduct customer segmentation, cohort analysis, and product performance reviews
• Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels

WHO YOU’LL WORK WITH
You will work closely with the Digital Experience Manager, E-com Leads, Commercial Leads and the Marketing team.

WHO YOU ARE
We are looking for people with...

• A Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
• 2+ years of experience in commercial analytics, preferably in eCommerce or fashion retail
• Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI
• Strong knowledge of A/B testing methodologies and web tracking implementation

And people who are...

• Strong in analytical thinking and reporting skills
• Strong in presentation and communication skills

WHO WE ARE​
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

​WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​ 
• H&M Incentive Program (HIP) – a global program rewarding long-term dedication. 
• Ticket Restaurant
• Supplementary Health Coverage (provided by CCNL)
• Optional private pension plan (provided by CCNL)
• Anniversary gifts at H&M at 5, 10, 15 and 20 years of service
• Christmas gift
• Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally 
• Learning Studio: digital platform offering different courses to support you in your development
• Access to GoFluent, a language learning platform for comprehensive language training catered to your professional needs​

JOIN US​
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

This is a full-time, permanent position based in Milan, Via Turati 9.

Take the next step in your career together with us. The journey starts here.​

​ADDITIONAL INFORMATION  
The gross annual salary (RAL) for this position starts from €46.000. The final offer will be determined based on professional experience, skills, and specific qualifications.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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