Trade Marketing Channel Manager

Job Description

Trade Marketing Management

• Assist in the development of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
• Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Alignment & Coordination of Sales & Marketing Activities

• Through personal and electronic communication -- educate, orientate, and utilize the brand team to deliver through the line activity in store.
• Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
• Establish an internal network with all departments necessary for efficient working - Communications, Brand, Sales, Logistics, Finance.
• Define the Perfect Store by channel for your market using the International Model marketing activity.
• Support the alignment across customers and channels in regard to trade marketing activities.

POS Tools Implementation & Development

• Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.

Business Insights

• Identify opportunities and challenges. Quantify the opportunities.
• Sales development analysis (by customer, by channel, by distribution point, etc.)
• Customer performance in all sales fundamentals.
• Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
• Promotional evaluation.

Category Management

• Run Category Management projects with the identified top customers.
• Build relationships with the identified top customers.
• Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
• Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
• For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Qualifications

• 5+ years of experience in trade marketing, sales, or category management.
• FMCG background is a must, beverage industry is a plus.
• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal & communication skills.
• Excellent problem-solving abilities.
• Ability to work collaboratively in a team.
• Proactive, innovative, and able to challenge traditional approaches.