Retail Expert - Overseas Store Expansion & Operations

We are looking for a retail professional to drive the planning, opening, and ongoing operational management of VIVAIA's overseas stores across both directly-operated and distributor/franchise channels, helping us deliver a consistent, high-performing brand experience worldwide.

Requirements

What You'll Do

•Leading end-to-end overseas store expansion — including market and site evaluation, store opening planning, and coordinating cross-functional teams to take new locations live across global markets.

•Managing the day-to-day operations and performance of overseas stores, monitoring sales, traffic, conversion, and other commercial KPIs, and driving continuous improvement.

•Building and maintaining strong working relationships with overseas distributors and franchise partners, supporting them with operational standards, training, and performance reviews.

•Developing and rolling out standardized retail operating procedures (SOPs), visual merchandising guidelines, and service standards to ensure brand consistency across directly-operated and partner stores.

•Partnering with regional teams to localize store strategy by market, balancing global brand standards with local customer needs and commercial realities.

•Analyzing store performance data and market trends to inform expansion decisions, inventory planning, and operational priorities.

•Collaborating closely with HQ functions — including supply chain, marketing, and product — to ensure smooth store launches and ongoing support.

Who You Are

•Solid experience in retail management, store operations, and/or retail expansion, ideally within fashion, footwear, lifestyle, or consumer brands.

•Familiarity with managing both directly-operated stores and distributor/franchise partnerships in international markets.

•Strong understanding of retail commercial drivers — sales performance, store P&L, visual merchandising, and customer experience.

•Comfortable working across cultures and time zones, with the ability to coordinate stakeholders and partners in multiple overseas markets.

•Analytical and structured, able to turn store and market data into clear operational decisions.

•A proactive, hands-on operator who can move between strategy and execution.

•Genuine alignment with VIVAIA's commitment to sustainable, customer-centric retail.

Requirements

Must-have

•Proven experience in retail operations, store management, or retail expansion.

•Fluent professional English; able to use English as the working language for daily collaboration with overseas teams and partners.

•Willingness and ability to travel internationally as needed for store openings and market visits.

•Based in or able to relocate to Shenzhen.

Nice-to-have

•Experience opening or scaling stores across multiple international regions (e.g., North America, Europe, Southeast Asia).

•Bachelor's degree in business, retail, or a related field, or equivalent practical experience.

•Experience working with both directly-operated and distributor/franchise retail models.

Benefits

•A high-growth role at the center of a global brand's offline expansion, with real ownership and international exposure.

•A collaborative, fast-moving team that values initiative and impact.

•AI-Powered Workplace: All employees have access to unlimited tokens on the world's most advanced AI models (including frontier LLMs). We actively invest in AI capability building across all teams — from retail to HQ — so you can work smarter, not harder.