Director, Brand Management

Position

Internal Title - Director, Brand Management

(External Title - Director, Head of Japan Consumer Direct)

Company Introduction

Coupang Global, Jikgu, is an innovative cross‑border commerce service that delivers high‑quality products directly to customers in Korea and Taiwan, leveraging Coupang’s technology and ecosystem. Operating through proprietary fulfillment hubs, Jikgu enables brands to reach overseas customers quickly, reliably, and at scale.

Jikgu manages the entire value chain in house—from product selection and onboarding to international logistics and customer service—serving as a next‑generation growth engine for major businesses and emerging brands seeking overseas expansion. Backed by strong consumer trust in local products, Jikgu provides a direct and efficient route into Asian markets and is rapidly expanding its business footprint.

Through the integration of Coupang’s data, logistics, and commerce technology, Jikgu also offers brands a wide range of retail solutions, enabling optimized cross‑border distribution, localized customer experiences, and sustainable long‑term growth.

About Coupang Japan

Coupang Japan is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a U.S.-based technology company and a member of the Fortune 150. Coupang Japan operates the Jikgu business and oversees its cross‑border commerce operations from Japan to overseas markets.

As the operating entity behind Jikgu, Coupang Japan leverages Coupang’s proprietary technology and global logistics expertise to deliver a seamless cross‑border experience for both brands and consumers. It plays a central role in expanding the global reach of Japanese products while building scalable, technology‑driven retail infrastructure across Asia.

Role Overview

As Head of Japan Jikgu Retail Business, you will lead the Japan Jikgu business with full ownership of strategy, execution, and P&L. You will continue to build and scale the Japan cross‑border retail business, delivering rapid growth while creating a differentiated and trusted customer experience.

This role requires operating with a strong set of leadership principles rather than a fixed job description. You will think big, move fast, and make high‑quality decisions in an ambiguous, high‑growth environment, working closely with global and local stakeholders to scale the business sustainably.

What You Will Do

• Own the full P&L for the Japan Jikgu retail business and drive aggressive YoY growth in GMV, revenue, and profitability
• Define and execute the Japan Jikgu strategy, including category expansion, assortment, pricing, and partner strategy whilst building out capacity through our supply chain and operations teams
• Lead and scale a multi‑category retail portfolio, ensuring strong customer value through selection, availability, and price competitiveness
• Build and develop high‑performing teams, setting a culture of ownership, analytical rigor, and customer obsession
• Partner cross‑functionally with global and local teams (supply chain, operations, finance, product, marketing) to deliver end‑to‑end execution

Basic Qualifications

• Fluent-level proficiency in Japanese
• Bachelor’s degree required; MBA or equivalent preferred
• 10+ years of experience in e‑commerce, retail, marketplace, or platform businesses
• Proven P&L ownership with experience scaling a complex business end‑to‑end
• Strong strategic thinking combined with hands‑on execution and data‑driven decision making
• Experience leading and developing high‑performing, diverse teams as a people manager
• Ability to operate effectively in ambiguous, fast‑changing environments
• Experience with international or cross‑border commerce strongly preferred

Preferred Qualifications

• Business‑level profieciency in English
• Experience driving rapid growth and results in a startup or scale‑up environment
• Strong sense of ownership with the ability to manage multiple priorities simultaneously
• Ability to thrive in fast‑paced, evolving organizations with changing business needs
• Experience working with large sales organizations and senior executive stakeholders

Recruitment Process and Others

Recruitment Process

• Application Review – Phone Interview – Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Working Conditions

• Employment Type: Full time employee
• Probationary Period: 3 Months
• Other details will be provided separately

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer.
• Details will be provided separately after receiving your application by email and/or during the job interview.

Equal Opportunities

Rocket Now is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds:

• Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act.
• Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment.
• Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives.
• Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities.
• Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process.

We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/jp/privacy-policy/

Equal Opportunities for All (Drafter: Default setting from Coupang.jobs - no need to add)

• Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.