About HighLevel

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals.

HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 micro-services, and supports over 1 million domain names.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

About the Role

We’re looking for a Lead Software Engineer to join our AI Studio Team, the group responsible for building AI Studio — an AI-based React application builder that generates production-ready websites and other React applications from natural language, which users can then connect to custom domains and publish live to the internet — from prompt-driven app generation, component and layout creation, automated copy/design generation, real-time preview and editing, to one-click deployment across our product ecosystem.

This team owns the intelligence layer that helps millions of SMBs build production-ready websites and React applications without technical expertise. The AI Studio platform orchestrates complex workflows across data processing, LLM-powered reasoning, code and component generation, design generation, and live deployment to custom domains. With millions of applications and billions of visitor interactions flowing through our systems, reliability, correctness, and performance are mission-critical.

### Responsibilities

As a Lead Engineer, you will drive the technical direction for our AI-driven application-builder architecture, lead complex system design decisions, and serve as a hands-on technical leader and mentor for the engineers building AI Studio’s app generation engine, React website/app builder, design and component systems, domain publishing pipeline, and AI Agents. This is a hands-on individual contributor role — you’ll spend the majority of your time designing systems and writing production code — while partnering closely with product, infra, and design to shape the roadmap, raise engineering standards, and deliver intuitive, generative, high-performance user experiences at scale.

Architecture & Platform Ownership

Own architecture and scaling decisions for core AI Studio platform components (e.g., App Generation Engine, React Build & Render Pipeline, Domain & Publishing Pipeline, AI Content Systems)

Lead design and implementation of cross-cutting initiatives to improve system responsiveness, generation accuracy, and platform robustness

Build scalable, fault-tolerant LLM pipelines for content generation, layout creation, experimentation, and AI-driven user guidance

AI & Distributed Systems Engineering

Work hands-on with technologies like Go, NestJS, Node, PostgreSQL, Firestore, Vector Databases, Cloudflare Workers, Cloudflare KV, and microservices

Design distributed systems that handle high-throughput generative and analytical workloads while ensuring correctness and low latency

Build and optimize embeddings pipelines, retrieval-augmented generation (RAG), and multi-agent orchestration frameworks

Quality, Observability & Reliability

Drive improvements in observability using Prometheus/Grafana, OpenTelemetry, and structured logging

Establish and maintain SLOs for generation latency, correctness, model safety, and system uptime

Strengthen resiliency and failover strategies to ensure seamless user experiences during traffic spikes and model load variations

AI Guardrails, Safety & Tooling

Implement hallucination mitigation strategies (code constraints, structured outputs, model verification layers, retrieval guards, test scaffolding)

Collaborate with infra and security to enforce data governance, access control, privacy boundaries, and compliance around user-generated data

Leverage LLMs and AI tools to write, test, and debug code — while driving standards that ensure reliability and consistency across engineering teams

Technical Leadership & Collaboration

Mentor engineers through code reviews, design discussions, and pairing, leading by influence to promote technical excellence, code quality, and a high-ownership culture (this is an individual contributor role with no direct reports)

Partner with PMs, designers, and other engineering leaders to define long-term roadmap and deliver high-performing AI-powered application-building features

Participate in reviews, deep dives, and on-call rotations to maintain a culture of accountability and operational excellence

### Requirements

Core Experience

6+ years of backend engineering experience, including distributed system design and high-scale platform development

Strong proficiency in Go (Golang) for building high-performance, concurrent backend services, alongside Node/NestJS experience

Hands-on experience building and operating edge/serverless services with Cloudflare Workers and Cloudflare KV (or comparable edge compute and distributed key-value stores)

Deep expertise in event-driven architectures, asynchronous workflows, and high-throughput data pipelines.

Strong command of relational (PostgreSQL) and NoSQL data models, query optimization, and complex transactional data

Fluency in LLM integrations, vector search, embeddings, RAG patterns, and generative AI frameworks

Familiarity with frontend architecture using Vue, and a solid understanding of UI/UX principles

Operational Excellence

Experience with monitoring, alerting, and incident response for production systems

Strong instincts for scaling, latency optimization, and reliability under real-world load

AI & LLM Safety

Experience implementing structured generation, verification layers, retrieval-based grounding, and guardrails to reduce hallucinations

Understanding of prompt engineering patterns, context injection, and model evaluation

Soft Skills

Exceptional communication and cross-functional leadership capabilities

Pragmatic decision-making with a balance of long-term vision and iterative execution

EEO Statement

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government record keeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.