Senior Director, Media Planning & Strategy

Job Description

The Senior Director, Media Strategy & Planning leads integrated HCP and patient media strategy for a high-profile healthcare portfolio. This role turns complex market, audience, and channel inputs into clear media recommendations that clients trust and teams can activate. The role partners across media planning, analytics, research, creative, medical, account, Klick Applied Sciences, and Klick Labs to improve strategy, measurement, and business outcomes.

What You’ll Do

• Set integrated HCP and patient media strategy across audience definition, channel architecture, investment approach, measurement design, and client recommendations.
• Identify and test media partners, tools, data sources, and planning approaches that improve audience quality, client learning, and campaign performance.
• Use AI and automation to improve insight development, planning quality, storytelling, and team efficiency while maintaining client confidentiality and data security standards.
• Lead new business and pitch strategy by shaping market landscape framing, audience strategy, media ecosystem recommendations, and agency positioning.
• Coach media planners through prioritization, quality control, client-facing strategy development, feedback, and career growth.

Qualifications

Required:

• 8+ years of media strategy and planning experience, including recent pharmaceutical, biotech, life sciences, or regulated healthcare communications work.
• Experience developing omnichannel HCP and patient media strategies across digital, social, search, programmatic, endemic, point of care, video, TV, audio, and emerging media.
• Strong understanding of healthcare audience privacy, sensitive health data considerations, and appropriate handling of patient and HCP-level data.
• Experience working through MLR, legal, regulatory, and compliance review processes for healthcare media programs.
• Track record connecting campaign performance, audience insights, and marketplace dynamics to measurable client business recommendations.
• Experience leading media planners, including coaching, prioritization, quality control, performance feedback, and senior client presentation support.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience in rare disease, oncology, specialty pharma, launch planning, or small-audience activation.
• Knowledge of healthcare media measurement partners, audience platforms, or data providers such as Crossix, IQVIA, Symphony Health, Swoop, DeepIntent, or PulsePoint.
• Experience shaping cross-functional work with analytics, strategy, research, creative, account, medical, and regulatory teams.
• Portfolio or examples showing strategic pitch narratives, media frameworks, or client-facing recommendations for complex healthcare audiences.

Additional Information

This role is to fill a net new vacancy here at Klick Health. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

#LI-TH1 #LI-Hybrid

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.