GTM Operations Manager

GTM Operations Manager
Nametag — Seattle, WA

The Role

Nametag is hiring its first GTM Operations Manager. The mandate is sequential: build a clean, trusted RevOps foundation first, then extend it into AI-enabled workflows that help our sales and marketing teams move faster. We use HubSpot. The instance needs work. If you want to architect intelligent GTM systems on top of broken data, this is not the role. If you want to fix the data and then build the intelligent layer, it is.

We operate in identity verification, which means data discipline and security awareness are non-negotiable from day one. This role reports directly to Rody Senner, COO.

What You'll Own

Foundation (primary)

• Own Nametag's HubSpot instance end-to-end: architecture, pipeline stages, deal properties, workflows, integrations, reporting, and data hygiene.
• Define and enforce CRM standards across Sales and Marketing so GTM data is clean, consistent, and trusted.
• Build and maintain integrations between HubSpot and the adjacent stack: outbounding, sequencing, enrichment, sales intelligence, and forecasting tools.
• Own the weekly and monthly forecast process in partnership with AEs and Sales leadership.
• Build and maintain dashboards that give leadership real-time visibility into pipeline health, funnel conversion, sales productivity, and revenue trends.
• Define and track core KPIs: pipeline creation, MQL-to-SQL conversion, stage conversion, win rate, sales cycle, ACV, and AE productivity.
• Design and manage MQL-to-SQL handoff, lead routing, scoring, SLAs, and follow-up accountability in partnership with Marketing.
• Partner with COO, CRO, and GTM leadership on territory design, capacity modeling, and planning.

AI and Automation Layer (built on top of the above)

• Once the data foundation is stable, build AI-enabled workflows that help reps personalize outreach at scale, surface account intelligence pre-call, and accelerate RFP and proposal production.
• Evaluate, implement, and govern GTM tools and AI capabilities as the stack matures.
• Create onboarding and enablement rhythms that help new AEs ramp quickly on systems from day one.

What We're Looking For

Required

• 5-8 years in Revenue Operations, Sales Operations, or GTM Operations.
• 3+ years owning or heavily administering HubSpot in a B2B SaaS environment.
• Demonstrated experience with automation, data enrichment, lead scoring, or outbound tooling.
• Strong analytical and reporting skills: pipeline, funnel, forecasting, and board-level revenue reporting.
• Operates independently, prioritizes under ambiguity, and communicates data as business insight to both technical and non-technical audiences.

Preferred

• First or early RevOps hire experience.
• Background in cybersecurity, identity, infrastructure, or enterprise software.
• Hands-on experience with Apollo, Clay, LinkedIn Sales Navigator, Gong/Avoma, enrichment platforms, sequencing tools, or AI productivity platforms.
• Experience building AI-assisted workflows for outbound, account research, lead scoring, call prep, CRM automation, or RFP support.