Product Manager - (Engagement & Gamification Tools)

Job Description

Your Influential Mission: You Will…

• Own the full product lifecycle for engagement tools: from ideation and strategy to launch and continuous improvement, with a specific focus on gamification mechanics such as leaderboards, missions, achievements, prize drops, tournaments, challenges, and future engagement frameworks.
• Conduct market and behavioural research to understand how operators use promotional tools and how players respond to them — analysing CRM needs, engagement patterns, and competitor offerings in the gaming and gamification space.
• Define and communicate a compelling product vision and roadmap that elevates our engagement toolset, ensuring CRM, promotions, and marketing teams have powerful, intuitive mechanics to work with.
• Prioritize features and enhancements that drive measurable player engagement, including participation, retention, reward fulfilment flows, segmentation‑based experiences, and real‑time promotional triggers.
• Collaborate cross‑functionally with engineering, design, CRM, and business teams to deliver scalable, reliable engagement tools — and work closely with developers to translate promotional and gamification concepts into technical requirements.
• Create and maintain clear product requirements, UX flows, and success metrics focused on how operators configure and deploy engagement tools and how players interact with them in real gaming environments.
• Act as the bridge between stakeholders, ensuring seamless communication between CRM teams, developers, product leadership, and business owners, especially when defining new promotional mechanics or optimising existing ones.
• Monitor and evaluate product performance — analysing participation rates, segmentation outcomes, campaign usage, and uplift — and iterate to continuously improve engagement mechanics and operator workflows.
• Ensure compliance and maintain complete product documentation, including ownership of release notes, operator guides, training materials, usage best practices, and internal knowledge-base articles.
• Contribute to a culture of innovation, proactively proposing new engagement concepts, gamification features, and player‑behaviour‑driven ideas beyond core roadmap items.

Qualifications

Components for Success: You…

• Have strong, hands-on familiarity with CRM engagement tools, promotional mechanics, gamification platforms, or loyalty systems — ideally within gaming, iGaming, entertainment, or similar industries.
• Bring practical experience with tools like missions, challenges, achievements, prize drops, or leaderboards — whether building them, configuring them, or using them as part of CRM strategy.
• Excel at collaborating with CRM, marketing, and promotions teams, understanding their goals, workflows, and challenges when running engagement campaigns.
• Possess excellent written and verbal communication skills in English, especially when explaining product concepts or articulating gamification mechanics.
• Are comfortable working in Agile development environments, partnering closely with developers to turn complex engagement ideas into high‑quality technical solutions.
• Understand product management best practices, even if your background leans toward CRM, engagement, or promotional operations rather than traditional PM roles.
• Are analytical and data‑driven, using metrics like activation, retention, participation rates, and promotional ROI to guide decisions.
• Show a proactive, structured, and solution‑focused mindset, taking ownership of documentation and enablement materials that help teams understand and adopt engagement tools.
• Are organized and enthusiastic, contributing ideas for improvements and identifying opportunities to enhance both operator experience and player impact.

You’ll Get Extra Points for…

• Previous product management experience (not essential if the engagement tools experience is strong).
• Experience in the online casino, gaming, or entertainment industry.
• Familiarity with PAM/PAM+ platforms, CRM systems, or enterprise promotional engines.
• Technical skills such as SQL, PowerBI, Jira, or Confluence.
• Experience creating documentation, release notes, operator guides, or training videos.
• Additional languages (Estonian, Russian, Spanish, etc.).
• Experience working with global, multicultural stakeholders.

Additional Information

HOW TO APPLY?

In addition to your CV, please add a brief motivation letter covering your goals, your current experience in CRM marketing, engagement tools, product management or related fields, and/or working in a corporate environment. You can write it in the comment section at the end of the application page (under "your message to the hiring manager").

PAM+ PRODUCT TEAM 

Playtech’s award-winning PAM+ platform powers some of the world’s leading gaming operations. It enables operators to manage and customise every aspect of their business - navigating complex markets and regulatory environments - while delivering seamless, personalised and engaging player experiences. The PAM+ product team is dedicated to continuously enhancing and evolving the platform to meet shifting market demands and keep Playtech at the forefront of the industry. We build the tools and insights that help our customers better understand their players and run smarter, more effective businesses - and this role is key to that mission.  

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.