Head of Sales

Crystalia Glass is seeking an experienced, high-energy, and strategic Head of Sales to drive sustainable revenue growth and expand our market presence in the U.S. We are looking for a commercial leader with a proven track record of scaling operations, implementing strict CRM discipline, and managing complex, high-ticket sales cycles.

The ideal candidate comes from physical, custom, or manufactured product industries with long sales cycles and installation processes. 

Responsibilities:

Sales Strategy & Revenue Growth: Develop and execute a comprehensive sales strategy with a primary focus on B2B, dealers, and commercial tenders. Secondary focus includes B2C and government (B2G) segments. Drive high-ticket revenue growth rather than just maintaining the current department.

Team Leadership & Management: Structure, develop, and lead high-performing sales teams. Manage sales managers and teams, fostering a culture of accountability and professional growth.

Operational Excellence & Analytics: Establish and enforce strict CRM discipline. Build, monitor, and analyze sales reports to optimize the sales funnel.

End-to-End Sales Management: Oversee the full sales cycle, strictly controlling and optimizing critical metrics, including:

• Pipeline & Forecast Accuracy
• Conversion Rates & Sales Cycle / Lead Response Time
• Discounting & Margin Control
• CAC (Customer Acquisition Cost) / Cost of Sales
• Performance by Team / by Channel
• Quote / Estimate Process

Cross-Functional Collaboration: Partner with marketing (experience in marketing is a strong plus), project managers, and estimating teams to ensure smooth execution, accurate quoting, and high client satisfaction.

Requirements

Experience: 7-10+ years of total experience in sales.

• 3–5+ years in a sales leadership role (managing teams and other managers).
• Proven experience managing sales volumes of $50M+.

Industry Background: Strong background in custom construction, architectural products, building materials, windows & doors, commercial interiors, remodeling, millwork, cabinetry, stone, flooring, manufacturing, or installation.

Sales Profile: Expert knowledge in B2B sales, dealer networks, and tenders/bidding processes (primary focus). Experience with B2C and government contracts is a plus.

Product Type: Proven track record in physical, custom, or high-ticket products with a long sales cycle, involving manufacturing and/or installation.

Skills & Attributes:

• Data-driven mindset with advanced experience in CRM management, forecasting, and reporting.
• Unrivaled negotiation, strategic planning, and margin control skills.
• Exceptional leadership skills.

Benefits

• Competitive base salary + performance-based bonuses.

• On-site role, Monday to Friday, 8:30 AM – 5:00 PM.
• Complete ownership of the sales strategy and a chance to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.