Social Marketing Manager

We are looking to hire a full-time Social Marketing Manager for DNAM Brands.

 

We are seeking a strategic, creative, and culturally connected Social Marketing Manager to lead Von Dutch’s social presence and creator marketing efforts across TikTok, Instagram, and emerging platforms.

This role is responsible for translating brand campaigns, product drops, events, and cultural moments into compelling social experiences that grow awareness, engagement, and brand relevance.
Working closely with the Marketing, Events, and E-commerce teams, you will own Von Dutch’s social strategy from planning through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance across platforms.

This role is ideal for someone who understands fashion culture, internet trends, creator marketing, and how to build a brand that feels authentic within today’s social landscape.

Develop and execute Von Dutch’s social media strategy across TikTok, Instagram, and emerging platforms

Translate product launches, campaigns, collaborations, and events into platform-specific social marketing plans

Identify cultural moments, platform trends, and creative opportunities that keep Von Dutch relevant and engaging

Develop both long-term platform growth strategies and short-term reactive content opportunities

Own social rollout strategies for product launches, seasonal campaigns, collaborations, and events

Build and maintain structured social content calendars aligned with the overall marketing calendar

Create campaign briefs outlining content needs, posting cadence, creator strategy, and launch timelines

Partner with Creative, Marketing, and E-commerce teams to ensure social initiatives support broader business objectives

Develop and manage Von Dutch’s influencer and creator marketing strategy

Identify, recruit, and build long-term relationships with creators aligned with the brand

Manage product seeding, gifting, paid partnerships, and creator communications

Develop creator briefs and oversee campaign execution

Track creator performance and identify opportunities to improve ROI and engagement

Partner with the Content Creator to develop content concepts, shot lists, and creative priorities

Ensure all content reflects Von Dutch’s brand identity while remaining platform-native and culturally relevant

Guide content production around launches, events, and seasonal initiatives

Identify opportunities for user-generated content, community storytelling, and trend participation

Monitor platform performance including engagement, reach, impressions, audience growth, and conversion metrics

Analyze campaign performance and provide actionable recommendations to improve future initiatives

Stay current on platform algorithm changes, emerging trends, and competitive activity

Present recurring social performance reports and strategic recommendations to leadership

Oversee Von Dutch’s community engagement strategy across all social platforms.Maintain a consistent and authentic brand voice

Foster meaningful interactions with customers, creators, and the broader Von Dutch community

3–5 years of experience managing social media and creator marketing for a fashion, lifestyle, streetwear, or consumer brand

Demonstrated success growing social platforms through strategic planning and creative execution

Strong understanding of TikTok, Instagram, and emerging social platforms

Experience managing influencer campaigns, product seeding, and creator partnerships

Strong knowledge of content strategy, platform analytics, and social performance metrics

Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously

Strong communication and collaboration skills across creative and cross-functional teams

Deep understanding of fashion, youth culture, internet culture, and social trends