Digital Marketing Manager

Job Description

Main Responsibilities

Business Performance & Analytics

• Monitor the performance of digital services through business and marketing KPIs (traffic, conversion, revenue, customer acquisition, retention, etc.).
• Analyze campaign and business performance to identify optimization opportunities and improve overall service profitability.
• Conduct competitive analysis, benchmark market trends and identify growth opportunities.
• Prepare regular business and performance reports with actionable recommendations.

Digital Marketing Execution

• Coordinate and optimize digital marketing campaigns across acquisition channels.
• Ensure campaigns are executed on time and aligned with business objectives.
• Support the creation of marketing materials and localized messaging adapted to the Saudi market.
• Continuously monitor campaign performance and recommend optimization actions.

Business Operations & Project Management

• Coordinate the launch of new services, marketing initiatives and operational projects.
• Act as the main point of coordination between Business Development, Technical, Product, Marketing and Operations teams.
• Follow up on project deliverables, timelines and dependencies to ensure successful execution.
• Monitor day-to-day operational performance and proactively resolve issues impacting business results.

Stakeholder Management

• Build strong relationships with internal stakeholders and external partners.
• Ensure effective communication and alignment across all teams involved in service delivery.
• Support the implementation of best practices and continuous improvement initiatives.

Qualifications

Knowledge

• Strong knowledge of digital marketing, online advertising and customer acquisition.
• Good understanding of business performance management and digital service operations.
• Knowledge of digital performance KPIs and reporting.
• Understanding of the Saudi digital ecosystem is a strong advantage.

Skills

• Strong analytical skills with the ability to transform data into actionable business insights.
• Excellent project coordination and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Advanced proficiency in Microsoft Office (especially Excel and PowerPoint).
• Experience with reporting and analytics tools such as Looker, Tableau, Power BI, Jira or similar.

Abilities

• Ability to coordinate cross-functional teams and manage multiple projects simultaneously.
• Strong execution mindset with attention to detail.
• Ability to identify business opportunities and drive continuous performance improvements.
• Autonomous, proactive and results-oriented.
• Comfortable working in a dynamic, multicultural and fast-growing environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 4–6 years of experience in Digital Marketing, Performance Marketing or Business Operations within a digital environment.
• Experience in Telecom, VAS, Mobile Payments or Digital Services is a strong advantage.
• Experience working with telecom operators or digital partners is highly desirable.
• Fluent in English and Arabic (spoken and written).