Brand strategist

Job Description

Role Overview:
We are looking for a detail-oriented and analytical professional to drive brand research, generate insights, and support strategic branding decisions. The role involves understanding market trends, consumer behavior, and competitive positioning to strengthen the brand.

Key Responsibilities:
• Conduct brand and market research to identify trends, opportunities, and customer preferences
• Analyze consumer behavior, brand perception, and competitor strategies
• Design and execute surveys, focus groups, and research studies
• Translate data into actionable insights for branding and marketing teams
• Monitor and report on brand performance metrics and KPIs
• Collaborate with marketing, product, and design teams to align brand strategy
• Prepare reports, dashboards, and presentations for stakeholders

Required Skills:
• Strong analytical and research skills
• Experience with tools like Excel, Google Analytics, Power BI, or Tableau
• Understanding of branding, positioning, and consumer psychology
• Excellent communication and presentation skills
• Ability to convert data into business insights

Qualifications

Preferred Qualifications:
• Bachelor’s/Master’s in Marketing, Business, or related field
• Experience in brand strategy or market research agencies
• Familiarity with qualitative and quantitative research methods