Director of Ecommerce

Responsibilities

• Own and grow traffic and revenue across our Chefman-owned website
• Lead DTC ecommerce strategy across Shopify and related platforms
• Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
• Improve website conversion, merchandising, customer journey, and retention
• Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
• Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
• Develop strategies to strengthen direct customer relationships outside of Amazon
• Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing

Qualifications

• 7+ years of ecommerce, DTC, or digital growth experience
• Strong Shopify and consumer brand experience
• Proven success driving website traffic, conversion, and online revenue growth
• Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
• Experience working cross-functionally with creative, marketing, and product teams
• Hands-on, entrepreneurial mindset with strong analytical skills