Director of Amazon for DTC Subscription Company (US-Based, Remote)

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About the Role

We are looking for a highly experienced Director of Amazon to lead and scale our Amazon business. This role will own the channel strategy, P&L, advertising performance, product expansion, supply chain coordination, and market share growth across Amazon.

The ideal candidate has deep experience building and scaling CPG brands on Amazon, understands the operational and financial levers that drive marketplace success, and has a proven track record of growing revenue while maintaining healthy margins.

This role requires someone who can think strategically while also understanding the details that drive Amazon performance—from inventory planning and product launches to advertising efficiency and competitive positioning.

Key Responsibilities

Amazon Growth & Business Ownership

● Own the Amazon P&L, including revenue growth, profitability, market share, and channel performance.

● Develop and execute the overall Amazon growth strategy.

● Identify and capitalize on opportunities to expand category leadership and increase market share.

● Build annual and quarterly growth plans with clear KPIs and accountability.

Paid Advertising Leadership

● Own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and emerging ad platforms.

● Scale advertising investment efficiently while improving overall contribution margin.

● Continuously optimize campaign structure, keyword strategy, creative, and budget allocation.

● Develop systems for testing, measurement, and performance improvement.

Product Development & SKU Expansion

● Lead the development and launch of new products, bundles, variations, and packaging formats.

● Identify whitespace opportunities within existing and adjacent categories.

● Partner with product development and operations teams to bring new SKUs to market successfully.

● Evaluate assortment strategy to maximize revenue, profitability, and customer lifetime value.

Supply Chain & Inventory Management

● Work closely with operations and supply chain teams to forecast demand and maintain healthy inventory levels.

● Ensure inventory planning supports aggressive growth targets while minimizing stockouts and excess inventory.

● Understand the relationship between inventory health, advertising performance, organic ranking, and profitability.

● Develop systems that improve forecasting accuracy and operational efficiency.

Marketplace Optimization

● Oversee listing optimization, A+ content, Brand Store development, reviews, pricing strategy, promotions, and merchandising.

● Improve discoverability, conversion rates, and customer engagement across the catalog.

● Monitor competitive activity and adapt strategies to maintain leadership positions within key categories.

Cross-Functional Leadership

● Collaborate closely with product, marketing, creative, finance, operations, and executive leadership teams.

● Align Amazon initiatives with broader company goals and growth objectives.

● Manage agencies, consultants, and external partners as needed.

What We're Looking For

Success in This Role

Within your first year, you will:

● Accelerate Amazon revenue growth and improve profitability.

● Launch and scale high-impact new SKUs.

● Improve inventory planning and supply chain execution.

● Build a more sophisticated and scalable advertising engine.

● Increase category market share and strengthen competitive positioning.

● Create a sustainable framework for long-term Amazon growth.

Requirements

Required Experience

● 5+ years of Amazon leadership experience with a strong preference for CPG brands.

● Proven track record of scaling Amazon revenue and growing market share.

● Deep understanding of Amazon advertising, inventory planning, supply chain management, and product launches.

● Experience launching and scaling new SKUs successfully.

● Strong analytical and financial acumen with the ability to make data-driven decisions.

Core Competencies

Amazon Expertise

You understand the Amazon ecosystem at a deep level and know how advertising, rankings, inventory, pricing, reviews, and catalog strategy work together to drive growth.

Supply Chain & Inventory Understanding

You appreciate that Amazon growth is heavily dependent on operational execution. You know how forecasting, inventory management, replenishment planning, and logistics impact revenue and profitability.

Product Development Mindset

You have experience identifying opportunities for new products, line extensions, bundles, and variations that create meaningful growth.

Paid Media Leadership

You know how to build, scale, and optimize Amazon advertising programs while maintaining efficiency and profitability.

Market Share Growth

You understand competitive positioning and know how to systematically capture share within a category through better products, stronger merchandising, effective advertising, and operational excellence.

Performance-Oriented Operator

You have a history of delivering measurable results and can point to specific examples of revenue growth, profitability improvements, and market share gains.

Benefits

• Competitive salary.
• Work with fast-scaling, premium brands
• Fully remote role with a dynamic, growth-driven team
• Clear opportunities for career growth and advancement