Senior Demand Generation Specialist

Job Description

Role Overview
We are seeking a seasoned Senior Demand Generation Specialist who will drive strategic demand generation initiatives that accelerate pipeline growth and revenue impact. This role requires a proven professional who can lead complex, multi-channel campaigns while mentoring team members and collaborating across departments to maximize marketing effectiveness. You will own the strategic planning and execution of demand generation programs that generate high-quality leads and support our ambitious growth objectives in the medical imaging market.

Key Responsibilities

• Lead strategic demand generation programs that drive measurable pipeline growth, including multi-touch ABM campaigns, lead nurturing sequences, and integrated digital marketing initiatives that deliver qualified opportunities to sales teams 
• Oversee Intelerad’s paid media strategy ensuring high ROI as measured by CPC to pipeline added
• Develop and execute sophisticated campaign strategies using advanced marketing automation, lead scoring, and attribution modeling to optimize conversion rates and demonstrate clear ROI on marketing investments 
• Mentor and guide junior team members in campaign execution, best practices, and strategic thinking while collaborating with cross-functional teams to ensure alignment between marketing, sales, and customer success initiatives 
• Analyze campaign performance and market trends to provide strategic insights that inform future demand generation strategies, budget allocation, and program optimization decisions 
• Own the campaign calendar and resource allocation to ensure optimal timing, audience targeting, and message sequencing across all demand generation channels and touchpoints

Qualifications

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field or equivalent experience 
• 4+ years of experience in demand generation, digital marketing, or marketing operations with demonstrated success in B2B environments 
• Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot or equivalent) and CRM systems (Salesforce or equivalent) 
• Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance 
• Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution 
• Excellent project management abilities with experience coordinating complex campaigns across multiple stakeholders and timelines

Preferred Qualifications & Special Requirements

• Experience in healthcare technology, medical imaging, or SaaS environments 
• Advanced knowledge of lead scoring, attribution modeling, and marketing analytics 
• Experience mentoring team members and leading cross-functional initiatives 
• Familiarity with content marketing, social media marketing, and digital advertising platforms 
• Strong presentation and communication skills for executive-level reporting 
• Demonstrated ability to work autonomously in fast-paced, results-driven environments

Travel Requirements: Up to 5% travel primarily in North America

This job description is not a comprehensive list of tasks or requirements and Intelerad reserves the right to change it at any time. 
 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Applicants may be required to complete an online technical and/or personality assessment as part of your application.

#LI-REMOTE

The base pay for this position ranges from $65,000 to $70,000 USD within any geographic market in the US. Pay may vary depending on job-related knowledge, skills, and experience. Intelerad is a total compensation company. Pay is dependent on the position offered.  Bonus and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, retirement, PTO, and/or other benefits.

Intelerad is committed to the principles of equal employment. We are committed to complying with all federal, state and local laws providing equal employment opportunities and all other employment laws and regulations. Applicants, employees and former employees are protected from employment discrimination based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age , disability and genetic information (including family medical history). Intelerad is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment. 

Intelerad is committed to ensuring equal employment opportunity for qualified individuals with disabilities. Intelerad uses the Americans with Disabilities Act (“ADA”)as a standard for global recruiting and hiring purposes. This prohibits discrimination against qualified individuals with disabilities. The ADA defines “disability” as a physical or mental impairment that substantially limits one or more of the major life activities of an individual, a record of such impairment, or being regarded as having such an impairment