PR & Communications Manager, MEA

Job Description

The PR & Communications Manager will play a pivotal role in supporting Accor’s Premium, Midscale & Economy (PME) division across the Middle East, Africa, and Turkiye hub. Reporting into the MEA PR Director and Internal Communications Lead and working closely with the VP PR & Communications MEA APAC, this role is instrumental in enhancing Accor’s reputation, strengthening brand visibility, and driving consistent, compelling communication across diverse stakeholder groups. The position will manage day-to-day communications activities as well as the MEA regional agencies, executing strategies, content and pr activities that reflect Accor’s values of hospitality, innovation, and purpose-led leadership.

Regional Communications:

• Support the MEA PR Director in implementing the regional communications strategy across Middle East, Africa & Türkiye, ensuring global brand consistency while tailoring to local markets.
• Keep Asana updated for regional alignment and reporting.
• Work alongside the Internal Comms Lead to roll out strategic campaigns that strengthen engagement, trust, and cultural alignment among Heartists and owners

Leadership Support:

• Work closely with the VP PR & Comms and MEA PR Director to translate business information into compelling narratives, briefing documents, Q&As, and PowerPoints for both internal and external audiences.
• Draft executive speeches, talking points, and announcements, ensuring tone and delivery are aligned with Accor’s purpose and strategy.
• Support executive LinkedIn communications by sourcing content and imagery, coordinating with agencies on publishing and performance tracking.

Internal Communications:

• Project manage and execute key internal communications strategy and plans in a strategic and timely manner.
• Plan write, and edit content for newsletters, reports, and intranet.
• Lead storytelling initiatives highlighting successes from hotels, Heartists, brand campaigns, and partnerships.
• Collect and analyze employee and owner feedback to refine strategies.
• Build and manage an annual content calendar to drive consistent, proactive messaging across stakeholders.
• Assist with the collation of departmental content for annual review

External Communications & PR:

• Support the MEA PR Director on day-to-day PR execution, including drafting press releases, thought leadership articles, media alerts, and feature stories as well as brand storytelling.
• Ensure external messaging aligns with internal communications to safeguard corporate reputation.
• Assist with media relations, including handling requests, hotel launches, brand campaigns, and leadership interviews.
• Coordinate brand media activations, FAM trips, paid partnerships, and roundtables to strengthen media engagement and showcase Accor’s portfolio.
• Collaborate with marketing and brand teams to amplify campaigns across PR, social, and owned channels.
• Track industry news and competitor activity to identify proactive positioning opportunities.
• Manage agency relationships and local PR teams for alignment, reporting, and delivery.
• Prepare reports, dashboards, and training materials for C-suite and hotel MarCom teams.

Crisis & Reputation Management:

• Support the VP PR & Comms and MEA PR Director in crisis planning and response, ensuring timely, accurate, and consistent messaging.
• Draft holding statements, Q&As, and reactive communications for sensitive issues.
• Coordinate internal and external communication flows during crisis scenarios to ensure transparency and stakeholder confidence.

Collaboration & Stakeholder Engagement:

• Act as a trusted advisor to hotel-level MarCom teams, supporting capability-building and ensuring consistency in tone, tools, and messaging.
• Partner with cross-functional teams (Commercial, Loyalty, HR, Operations, Sustainability, Finance, Digital, and Brand) to integrate communications into broader business initiatives.
• Provide owners and partners with timely, value-driven updates that build trust and reinforce Accor’s leadership in the region.

Qualifications

• Bachelor’s degree in a related field (e.g., Communications, Journalism, Marketing, Business Administration, English).
• 4+ years’ experience in a communications role, preferably within hospitality, travel, or lifestyle sectors.
• Demonstrated track record in internal communications, PR support, press release writing and distribution and content creation.
• Strong English writing, editing, and verbal communication skills; additional languages (especially Arabic, French languages) are an advantage.
• Proven ability to manage multiple projects and deadlines with attention to detail and organizational excellence.
• An ability to understand and navigate complex stakeholder environments
• Strong focus and passion for hotel operations
• Sound understanding of emerging industry trends Confident and articulate communication, negotiation, relationship and networking skills
• Demonstrated business acumen with the ability to make sound decisions and understand commercial implications
• Ability to think strategically and plan on a mid to long term scale
• Entrepreneurial spirit with drive, ambition and a high level of energy
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and AI (SharePoint, Asana, Teams, CMS, Canva, media monitoring, Chat GPT etc.) as well as Linkedin

Additional Information

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why Join Us?

• Be part of a global hospitality leader committed to innovation and excellence.
• Drive impactful projects that shape customer experiences
• Work in a dynamic, multicultural environment with opportunities for growth.