Senior SEA Manager (m/f/d)

Job Description

About the role:

As Senior SEA Manager (m/f/d) in our New Customer Acquisition Team, you own our Google Shopping & Search and Bing campaigns from strategy to execution. You don't just manage campaigns. You architect them, challenge them, and relentlessly optimise them. With a sharp eye on KPIs and a hunger for efficiency, you identify levers others miss and turn insights into real business impact. 

This is a role for someone who loves the craft of paid search, thinks in systems, and brings a passion for AI-powered automation. You'll have real ownership, real budget, and real impact from day one. 

The position can be filled on a full-time or part-time basis (minimum 30 hours per week). 

Qualifications

About your tasks:

• Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation. 

• Strategically develop and scale the paid search advertising channel, shaping its long-term direction. 

• Take full responsibility for significant advertising budgets,  spending them as if they were your own. 

• Optimise the search & shopping campaign portfolio end-to-end: structure, bidding, audiences, feeds, and copy. 

• Analyse performance data, surface insights, and translate them into concrete optimisation actions. 

• Own the annual budget plan and KPI framework; present results and strategy to senior stakeholders. 

• Lead A/B and multivariate testing initiatives  and turn learnings into lasting improvements. 

• Collaborate closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and measurement accuracy. 

🤖 AI & Automation: We actively encourage using AI tools, scripts, and automation to multiply your impact. If you've built smart workflows or experimented with LLMs in a marketing context - bring those ideas. We want to hear them!

About you:

• 5+ years of hands-on SEA / Performance Marketing experience, with proven ownership of Shopping and Search campaigns at scale. 

• Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimisation — tools like ProductsUp are a plus. 

• Strong analytical mindset: you live in the data, love finding patterns, and know how to act on them. 

• Proficient in Excel / Google Sheets; comfortable with attribution models and web analytics (GA4, etc.). 

• Fluent English is a must; German is a strong plus and will give you an edge in our team. 

• Our office is in Cologne. If you're nearby, great! If not, remote (within Germany)  works just fine for day-to-day. That said, we do have team events and moments where being in the office matters, and we'd expect you to join those. 

Additional Information

About your benefits:

• Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice. 

• Personal development: Grow! We support and encourage your leadership development through various in- and external trainings. 

• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge. 

• Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time. 

• Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us). 

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.

• Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.

• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.