VodafoneThree Campaign Specialist

Job Description

This role supports the Cross Sell Commercial Manager in delivering outbound and inbound customer engagement strategies across the existing customer base. It involves translating strategic initiatives into clear delivery plans, defining requirements, and briefing execution teams across a range of channels, both within and beyond Trading teams.

The role works closely with a variety of cross-functional teams—including Go-To-Market (GTM), Marketing, Online, Retail, Contact Centre, and Campaign teams—to communicate customer base programmes and help coordinate delivery. This includes contributing to planning sessions, GTM forums, and online sprint meetings to ensure effective collaboration and alignment.

It also includes defining and briefing technical campaign requirements for customer communications, particularly where there are more advanced needs such as personalisation and automated delivery across

What you'll do 

• Work collaboratively with cross-functional teams and channel partners to support the delivery of customer base programmes and activities.
• Prepare and share delivery plans and updates to support the Cross Sell Commercial Manager in business-wide and senior leadership forums.
• Review campaign performance and share insights by comparing results against forecasts to support ongoing decision-making.
• Identify opportunities to enhance programmes and delivery approaches, helping to improve overall performance.
• Contribute to the Trading function by supporting timely and efficient delivery, helping bring initiatives to market quickly and effectively.
• Carry out commercial analysis for campaigns, such as device launches, to assess opportunities and inform funding considerations.

Qualifications

• Experience delivering complex, multi-channel and omnichannel customer engagement programmes across both outbound and inbound channels.
• Experience supporting the technical delivery of automated and personalised customer communications.
• Strong stakeholder collaboration skills, with experience working effectively across different levels and within cross-functional or matrix environments.
• Background in CRM, customer growth, or value management within B2C organisations and/or agency settings.
• Experience working within agile delivery environments, using tools such as Jira to manage workflows and track progress.
• Knowledge of Adobe Campaign capabilities is desirable.

Additional Information

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email [email protected] for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

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