Virtual Events Manager

Job Description

You won't just run webinars. You'll build a program. 

1) Build the webinar program from the ground up 

• Define the strategy, cadence, and formats for TOPdesk's global webinar and virtual events program 
• Design a tiered event model – from thought leadership webinars and product demos to partner sessions and customer spotlights 
• Create repeatable playbooks, templates, and processes that the wider marketing team can use and scale 
• Own the full event lifecycle: concept, promotion, production, follow-up, and reporting 

2) Drive pipeline and revenue impact 

• Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals 
• Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively 
• Build a consistent pre-event and post-event nurture motion in close coordination with Rev Ops 
• Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics 

3) Partner with Product Marketing and Field Marketing 

• Work with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content 
• Collaborate with Field Marketing on regional activation – adapting global programs for local markets and audiences 
• Support field teams in running virtual events that complement in-person activities (roadshows, user groups, trade shows) 

4) Own the attendee experience 

• Design engaging, high-quality virtual event experiences – not just slide decks with a presenter 
• Ensure consistent brand experience across all digital events and virtual touchpoints 
• Gather attendee feedback and continuously improve the format, content, and production quality 

5) Build measurement and optimisation into everything 

• Establish clear KPIs and a reporting framework for the webinar program 
• Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models 
• Analyse attendance patterns, engagement rates, and conversion data to improve future performance 
• Share learnings and best practices across the marketing team 

What you'll own 

Program and strategy 

• Full ownership of TOPdesk's global webinar and virtual events program 
• The event calendar, format strategy, and content mix 
• Vendor relationships and platform management 
   

Performance and reporting 

• Webinar pipeline contribution and influenced revenue reporting 
• Registrant-to-attendee conversion rates, engagement benchmarks, and post-event conversion metrics 
• A regular cadence of insights shared back to Marketing leadership and Commercial stakeholders 
• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities 
• The first series of webinars has launched, with a repeatable format and a growing audience 
• Program is visibly contributing to pipeline and commercial goals 
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in 
• A content library of on-demand recordings is being built and repurposed across marketing channels 

What success looks like (in the first 6–12 months) 

• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities 
• The first series of webinars has launched, with a repeatable format and a growing audience 
• Program is visibly contributing to pipeline and commercial goals 
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in 
• A content library of on-demand recordings is being built and repurposed across marketing channels 

Qualifications

Are you our new Virtual Events Manager? 

Required experience and strengths 

• Proven experience building or scaling a B2B webinar or virtual events program in a SaaS environment 
• Strong project management skills with the ability to manage multiple events in parallel across different markets 
• Experience working closely with Demand Generation, Product Marketing, and Sales teams 
• Hands-on experience with webinar and virtual event platforms (ON24) 
• Comfort with marketing data – you can set up reporting, interpret results, and use them to make decisions 
• Excellent communication and stakeholder management skills 
• A bias for action and a builder's mindset – you don't wait for perfect conditions to get started 

 
Nice to have 

• Experience with ITSM, enterprise software, or a technical B2B audience 
• Familiarity with Salesforce or HubSpot for campaign tracking and pipeline reporting 
• Experience managing or collaborating with external agencies or production vendors 
• Multi-region or global marketing experience 

Additional Information

What we offer

• 26 days of holiday per year, plus public holidays and your birthday off
• Workplace flexibility: a hybrid of home/office working to suit your needs
• 10 to Grow: An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunities
• Generous pension scheme with company contributions up to 8%
• Enhanced parental leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid carer leave, and 2 volunteering days
• An exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance

The salary range for Manchester is GBP 4,250–5,000 per month, and for London it is GBP 4,666–5,400 per month.