Marketing Manager

Job Description

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
• Lead the marketing department with accountability for team performance, strategic direction, and resource optimization
• Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
• Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projections
• Collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
• Direct the development and execution of integrated advertising campaigns and promotional initiatives
• Establish and maintain brand positioning and awareness across all marketing channels
• Oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
• Identify and qualify potential customer segments to support lead generation and sales pipeline development
• Coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
• Manage the planning and execution of company conferences, trade shows, and strategic events
• Develop comprehensive product and service offerings documentation for internal and external stakeholders

Qualifications

• Bachelor´s degree in Marketing or related
• Fluent level of English
• At least 7 years of experience in Sales / Marketing
• Previous experience managing teams
• Desirable experience in Retail, Communication, Branding or related.

Additional Information

Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes. #LI-AT1At

Ready to drive with Continental? Take the first step and fill in the online application.

Ready to drive with Continental? Take the first step and fill in the online application.