Trade Marketing Manager, Hong Kong & Macau

Key Responsibilities

Trade Marketing Strategy & Planning

• Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
• Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

Performance Analysis & Insights

• Analyze retail performance data to generate actionable insights and recommend optimization plans
• Continuously track campaign effectiveness and refine strategies to maximize ROI

Retail & Commercial partnerships

• Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
• Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

Budget Management

• Manage budgets effectively, ensuring optimal allocation of resources
• Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery

Visual Merchandising & POSM Development

• Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
• Ensure all in-store executions align with brand guidelines, tone, and positioning

Retail Excellence & Store Support

• Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
• Ensure consistent and high-quality execution across all retail touchpoints

Reporting Relationships

• This role reports into the Head of Marketing & PR, Hong Kong & Macau

Key Selection Criteria

• Bachelor’s degree or above
• 7 years’ Trade Marketing experience in Luxury, Cosmetics industry is preferred
• Open-minded, self-motivated, work independently, strong ownership and execution
• Outstanding communication and negotiation skills
• Fluent in oral and written English & Chinese
• Good data analysis capability
• Excellent Microsoft skill on PPT, Excel