Brand Marketing Assistant

Job Description

What you will be responsible for 

Brand Transformation PMO & Implementation 

• Support the management of the brand transformation roadmap, tracking key workstreams, milestones, actions and owners. 
• Maintain action trackers, decision logs, status updates and implementation plans. 
• Help ensure brand strategy decisions are followed through and translated into practical actions. 
• Track risks, blockers and dependencies, escalating where needed. 
• Prepare progress updates for the Global Brand Transformation Lead, Head of Brand and wider stakeholders. 

Weekly Brand Transformation Call 

• Coordinate and manage the weekly Brand Transformation call. 
• Build agendas, gather inputs and prepare any pre-read materials. 
• Capture clear notes, actions, owners, deadlines and decisions. 
• Follow up with stakeholders to ensure actions are progressed. 
• Help make the meeting an effective rhythm for driving implementation of the brand strategy. 

Brand Strategy Support 

• Support the development and evolution of ASOS brand DNA, positioning, narrative and messaging frameworks. 
• Assist with preparing strategy documents, briefing materials, presentations and stakeholder updates. 
• Help ensure brand tools, guidelines and frameworks are kept up to date and easy to use. 
• Support the embedding of brand strategy across campaigns, content, product, design, commercial teams, geos and markets. 

Insight, Campaigns & Governance 

• Gather and summarise consumer, cultural, competitor and market insight to inform brand strategy. 
• Support seasonal and campaign strategy development, ensuring work ladders up to the wider brand positioning. 
• Assist with brand playbooks, tone of voice guidance, messaging tools and governance materials. 
• Help track brand performance learnings and feed them back into the transformation roadmap. 

Qualifications

Who we'd like to meet...

• Strong interest in brand strategy, marketing, communications, insight or project management. 
• Highly organised, with strong attention to detail. 
• Comfortable managing meetings, actions, trackers and follow-ups. 
• Able to bring structure and clarity to complex workstreams. 
• Strong written and verbal communication skills. 
• Confident creating presentations, documents and briefing materials. 
• Interested in fashion, youth culture, digital culture and consumer behaviour. 
• Able to work collaboratively across creative, marketing, insight, product, commercial and market teams. 

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• Employee sample sales 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Private medical care scheme 
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us 
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role