In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview
The Associate HR Business Partner (HRBP) will support performance management, employee engagement, compliance, and people-related initiatives across business teams. The role involves partnering with managers, conducting employee connects, driving performance review processes, and ensuring smooth execution of HR programs aligned with business objectives.
Key Responsibilities :
Performance Management
- Coordinate and support performance management processes, including probation reviews, reviews, appraisals, and performance improvement plans (PIPs).
- Track performance milestones and ensure timely completion of review processes.
- Partner with managers to gather feedback and maintain performance documentation.
- Conduct regular employee connects and check-ins
Compliance
- Ensure adherence to HR policies, processes, and documentation requirements.
- Monitor probation confirmations, employee lifecycle activities, and compliance-related actions.
Business Partnering Support
- Work closely with managers to understand team challenges and provide HR support on people-related matters.
- Assist in implementing HR initiatives aligned with business requirements.
- Support workforce planning, organizational changes, and people initiatives as required.
Requirements
- 1–3 years of experience in HRBP, HR Operations, or HR Generalist roles.
- Excellent communication and stakeholder management skills with the ability to collaborate effectively across teams.
- Strong understanding of performance management, employee engagement, and employee lifecycle processes.
- Ability to handle sensitive and confidential information with a high level of professionalism and integrity.
- Strong problem-solving, interpersonal, and conflict-resolution skills.
- Highly organized with strong attention to detail, follow-up, and execution capabilities.
- Proficient in Microsoft Excel and Google Sheets for data tracking, reporting, and analysis.
- Ability to build strong working relationships with employees and managers while supporting business objectives.
- Comfortable working in a fast-paced environment and managing multiple priorities simultaneously.
Other open roles at Lokal App(6)
Lokal builds trusted digital products that keep India informed, connected, and empowered — from local updates to jobs and learning.
Key team members
Sumit Bajpai
Vipul Chaudhary
Harish Kumar
Vandana Sharma
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