Social Media Executive

About the Role

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, YouTube Shorts, Reddit, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about no-fees travel card in Australia.

Your Mission

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

Key Responsibilities

Content Creation & Production (Core)

• Ideate, film, and edit short-form, social-native content for IG Reels, Stories, and YouTube Shorts
• Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
• Develop scripts, hooks, captions, and visual styles that feel organic to each platform
• Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

• Support day-to-day posting across YouTrip’s social channels (IG, FB, YouTube)
• Assist with content scheduling, captions, hashtags, and basic community replies
• Ensure content is timely, culturally relevant, and aligned to YouTrip’s friendly, no-BS tone
• Help repurpose content across channels and formats (organic, stories, light paid usage)

Design & Creative Support

• Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
• Maintain visual consistency while keeping content social-first and non-polished
• Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

• Track social and creator trends and adapt them for travel and money-saving content
• Test new formats, hooks, and angles and share learnings with the marketing team
• Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

• Support sourcing and coordination of authentic UGC from creators and the community
• Assist with creator briefs and content guidelines where needed
• Help seed content into relevant travel groups, forums, and sub-cultures (with guidance)

About You

• 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
• Comfortable filming yourself or others in natural, creator-style formats
• Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
• Good design instincts (Canva, Figma, Adobe tools)
• Strong understanding of what resonates with travel audiences and young professionals
• Fast, curious, and comfortable experimenting, learning, and iterating quickly

Nice to have:

• Exposure to YouTube optimisation, basic analytics, paid creative, or creator coordination
• Interest in travel, budgeting hacks, or fintech products
• Bilingual in Mandarin (not required)