The Social Media Assistant is an organized, analytical and creative individual who plays a key role in the management and creation of organic social media content for the Metropolitan Opera. This role works closely with the wider Marketing, Editorial, Graphics, and Video teams, and is under the supervision of the Director of Digital Marketing. This position will administer the Met’s organic social media channels and serve as general support for the Marketing team, collaborating with staff from across the organization in order to address key sales, communication and business needs.
### Primary Responsibilities
Under the direction of the Director of Digital Marketing, manage the Met’s social media channels to support the overall marketing strategy and sales needs. This includes the scheduling and monitoring of daily social media posts across all channels as well as writing posts when needed.
Maintain the Met’s ongoing social media calendar, working to incorporate content to support sales needs while driving engagement and audience growth. Serve as a resource and gatekeeper to other departments seeking to add content to the social schedule.
Community engagement and monitoring: foster engagement by responding to comments when necessary, reposting/sharing fan and artist content, directing feedback to appropriate internal teams, and reporting content that is against community guidelines.
Support the Director of Digital Marketing, Content Producer, and colleagues across Marketing and Editorial to coordinate social media opportunities, including opening nights, behind the scenes social, offsite outreach events etc. Edit and post content in real time as needed.
Work with the Director of Digital Marketing to identify opportunities to insert the Met into relevant social conversations through reactive content.
Contribute to reporting, providing weekly reviews to the internal team and creating ad-hoc reports for the senior team as requested.
Assist with partnership promotional opportunities.
Assist with the management of paid social campaigns as needed
Manage content playlists for Front of House digital screens including creation and scheduling of content
Provide Live in HD partners with approved content for social media and email promotion
At the direction of the Live in HD Marketing and Distribution Associate, Project manage the delivery of Live in HD trailers and video content for social media, web, and cinema placements
Support other members of the marketing and media teams as necessary.
### Skills and Qualifications
A bachelor’s degree or equivalent
Minimum of 1 years professional experience in social media marketing or content development, preferably within a large organization
Passion for social media and proficiency with major social media platforms and social media management
Strong project management, organizational, and time management skills
A creative mind, able to think outside of the box while still working within organizational structure
Strong copywriting and editing skills
Excellent interpersonal and communication skills
Supremely detail oriented and able to prioritize in high-pressure environment
Experience using social media scheduling and analytics software such as Sprout Social
Proficient in Microsoft Office
Basic knowledge of Adobe Creative Suite an advantage
Knowledge of opera and/or passion for the arts required
### Physical Demands
Regularly required to sit, talk, and hear
Frequently required to use repetitive hand motion and to stand, walk, reach, bend
Occasionally required to lift up to 20 pounds.
Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment
Must work well as a part of a large team, collaborating across departments, and also individually
Must be available to work evenings and weekends as requested, and as needed for activities such as special events, social media and photography opportunities
The Metropolitan Opera is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and existing employees without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, citizenship status, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, or any protected category prohibited by local, state or federal laws.
