Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Senior Marketing Enablement Specialist

Location: In Person 4 days per week —(Mon remote flexibility, Tues-Fri in our Boston, Scottsdale or Seattle offices)
Reports to: VP of Enterprise Marketing

Your Impact

You will bridge the gap between what Axon builds and how the market understands it. In this role, you'll bring the strategic depth of product marketing and sales enablement — creating a seamless connection between product messaging, customer-facing assets, and sales readiness.

From crafting compelling product narratives to equipping sellers with the tools they need to win, you'll ensure every sales interaction and customer touchpoint tells a consistent, differentiated story. You'll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets.

When product story meets sales momentum — Axon wins. This role owns that connection.

What You’ll Do

Product Marketing & Messaging

Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
Translate complex technical capabilities into compelling, customer-focused value propositions
Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively across sales channels
Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives

Sales Enablement

Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
Drive consistency across messaging and sales materials so every customer touchpoint reflects the same compelling story
Partner closely with sales and customer success to gather feedback from the field and continuously sharpen enablement assets

Performance & Operations

Own performance metrics to continuously improve program outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences

What You Bring

4+ years of experience spanning product marketing and sales enablement — with genuine depth across both
Proven track record of driving pipeline and revenue through integrated go-to-market programs
Experience supporting enterprise sales motions and understanding how complex deals get won and lost
Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world customer value
Strong experience building sales enablement materials that sellers actually use — decks, battlecards, one-pagers, demo content
Ability to break into new markets or verticals like retail or healthcare and tailor strategies to reach new audiences effectively
Creative, out-of-the-box thinking for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
Data-driven mindset with experience measuring program performance and optimizing based on results
Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
High standards for execution, creativity, and detail — you care deeply about quality at every touchpoint
Alignment with Axon's values: ownership, candor, curiosity, and a commitment to our mission to Protect Life

Benefits that Benefit You

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [email protected].

Senior Product Marketing Enablement Specialist