Job Description
Lead a high-impact business at the center of how leading brands understand consumers and drive growth. This role offers the opportunity to shape commercial strategy, scale a top-tier sales organization, and deliver custom insights solutions that directly influence decision-making for some of the world’s most recognizable companies.
We are seeking a senior commercial leader to lead and scale our Brand and Consumer Insights business across North America. This role brings together brand strategy, brand performance, and consumer behavior insights under a unified commercial strategy, with full accountability for revenue growth, go-to-market execution, and market positioning.
Commercial Leadership & Business Ownership
- Own full P&L performance across Brand and Consumer Insights offerings in North America
- Define and execute growth strategy, including pipeline, revenue, and market expansion
- Lead strategic client engagements, RFPs, and custom research opportunities
Sales Leadership & Team Development
- Lead a multi-layered commercial organization including senior sales leaders
- Build a high-performance sales culture with clear accountability
- Establish strong pipeline rigor, forecasting, and conversion discipline
Go-to-Market Strategy & Execution
- Define integrated GTM strategy across brand and consumer insights
- Develop scalable sales plays and client activation strategies
Client Leadership & Value Creation
- Serve as executive sponsor for key client relationships
- Lead development of custom research solutions aligned to client needs
Voice of Customer & Innovation
- Translate market needs into innovation priorities and solution development
Market Positioning & Thought Leadership
- Drive external positioning and thought leadership in brand and consumer insights
Qualifications
- 10+ years in market research, insights, analytics, or consulting
- Proven sales leadership experience with revenue accountability
- Deep expertise in brand strategy, consumer behavior, and custom research
- Experience translating insights into business growth
Success Metrics
- Revenue growth and margin expansion
- Pipeline strength and deal conversion
- Growth in strategic client relationships
- Sales organization performance
Why This Role Matters
This role sits at the core of how organizations understand consumers and build strong brands. It provides a unique opportunity to shape strategy, drive commercial growth, and deliver meaningful impact through insights and custom research.
Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $177,000-$225,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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