Head of Content

Job Description

The Head of Content is a Senior Manager level role responsible for leading WD’s content strategy, editorial planning, and content development efforts across corporate marketing channels. This is a highly collaborative, hands-on role for an exceptional storyteller who can independently create content while partnering with technical subject matter experts to bring WD’s innovation story to life.

The ideal candidate combines strong editorial judgment, outstanding writing skills, and a deep understanding of enterprise technology and AI infrastructure. They are equally comfortable interviewing engineers, collaborating with executives, managing editorial priorities, and creating content that engages technical and business audiences alike.

Key Responsibilities

• Own WD’s corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends.
• Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership.
• Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function.
• Develop, write, and publish original content across WD’s blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms.
• Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences.
• Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution.
• Lead and manage WD’s shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders.
• Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD’s innovation leadership.
• Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows.
• Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.
• Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact.
• Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary.
• Own content performance — establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability.
• Build and govern WD's editorial standards, style guide, and content quality framework across all corporate marketing outputs.
• Manage content budget including tools, production, and external resources.

Qualifications

Required

• 8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry.
• Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels.
• Proven experience independently developing original content from concept through publication.
• Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives.
• Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups.
• Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders.

Preferred

• Experience in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology industries.
• Experience supporting executive thought leadership and corporate storytelling initiatives.
• Familiarity with SEO, content analytics, and content performance optimization.
• Experience developing multimedia content, including video scripts and presentation content.
• Understanding of emerging trends shaping AI, cloud, and data infrastructure markets.

Additional Information

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

WD thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be 9/23/26, although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws.  You may also be eligible for shift differential pay, depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either WD’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice To Candidates: Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to WD Ethics Helpline or email [email protected].