Event Marketing Manager

Job Description

The Forum for Expatriate Management (FEM) is the premier community for the global mobility industry.

The Role

The purpose of the role is to plan, execute and manage marketing campaigns to meet event and subscription targets (event attendance, awards entries and membership growth), while supporting data acquisition and sales targets.

• Campaign management - Full ownership of marketing campaigns for 7 annual events (1 conference, 3 summits, 3 awards), a series of small meetings (c. 4 per month), and a subscription proposition.
• Email - Executing mass email campaigns including copywriting, structuring, designing, scheduling, testing and segmenting data.
• Social - Executing LinkedIn campaigns including copywriting, PPC and scheduling.
• Websites - Updating and maintaining all our websites, including liaising with internal and external stakeholders for content.
• Data management - Growing and managing our email data.
• In-person help - Attending and helping at some events.

Qualifications

Required skills/experience

• Copywriting for email, social and websites.
• An eye for design to create marketing assets.
• A head for data to manage email systems.
• Highly organised to manage multiple competing priorities.
• Confident, pro-active communicator across internal and external stakeholders.

Tools we use

Salesforce, Pardot, WordPress, Google Drive, LinkedIn, Adobe Suite, Canva, Google
Analytics, Evessio. Training provided.

Additional Information

What we offer

• Salary of £35,000–£40,000 per year (depending on experience)
• 28 days annual leave exclusive of bank holidays
• Enhanced company pension 
• MacBook and company mobile phone
• A personal onboarding programme and room to grow
• A collaborative team culture with regular team and company events

FEM is part of ProMedia Group’s People division, backed by an established international events business while operating as a close-knit, collaborative team.

What we do

• Community: Our events bring together in-house global mobility professionals who attend our events for free with service providers who pay to attend.
• Summits: Annual events across Europe, North America and Asia deliver expert-led content, practical insights and high-value networking.
• Awards: The industry’s most prestigious awards, champion excellence in global mobility at flagship events.
• Chapters: Local networking groups around the globe (c.4 per month globally) drive engagement, membership growth and year-round brand presence.
• Membership: Subscription offering provides access to Chapters and discounts on Summits and Awards.

About ProMedia Group
ProMedia Group is a leading multimedia company with offices in, among others, Rotterdam, Antwerp, and London. Since our founding in 2010, we have grown into an organisation with 25 trade publications, events, exhibitions, and livestreams, reaching more than 2 million professionals every month.