CRM & Content Executive

### Key Responsibilities

Website & App Content Management

• Manage day-to-day content across Moonpig's international websites and apps, ensuring a seamless and engaging customer experience.

• Coordinate homepage, category, promotional and campaign content across web and app channels.

• Ensure onsite content and merchandising activity aligns with trading plans, commercial priorities and key seasonal moments.

• Support the optimisation of customer journeys to improve customer engagement and conversion.

CRM Campaign Delivery

• Support the delivery of CRM strategies across Ireland, Australia and the US, with a strong focus on the Irish market.

• Build, test and deploy CRM campaigns across multiple channels including email, push notifications, triggered communications, reminders and newsletters.

• Assist in the implementation and ongoing management of automated customer journeys and lifecycle programmes.

• Ensure CRM campaigns are delivered accurately, on time and in line with brand standards.

Performance Analysis & Reporting

• Monitor campaign and onsite performance, identifying opportunities to improve customer experience and commercial outcomes.

• Support reporting and campaign measurement, including evaluating campaign effectiveness and incremental performance.

• Produce regular performance updates and actionable insights for stakeholders.

• Work with Analytics teams to understand customer behaviour and campaign performance.

Audience & Customer Insight Management

• Support customer segmentation and audience selection for targeted communications.

• Help maintain audience accuracy and campaign targeting standards.

• Conduct competitor research and monitor market trends to identify opportunities and best practices.

Cross-Functional Collaboration

• Partner closely with Design, Product, Commercial and Analytics teams to optimise customer experiences and communications.

• Contribute ideas and recommendations that improve engagement, retention, conversion and customer satisfaction.

• Support wider New Markets initiatives and growth projects as required.

### About You

• Experience in e-commerce, CRM, digital marketing, content management or a similar role.

• Strong interest in customer acquisition, engagement, conversion and retention.

• Excellent written communication skills with exceptional attention to detail.

• Experience executing digital campaigns and managing content across multiple channels.

• Hands-on experience using an Email Service Provider (ESP) or CRM platform.

• Strong organisational skills with the ability to manage multiple priorities effectively.

• Comfortable using data, reporting and performance insights to support decision-making.

• Collaborative approach with the ability to build strong relationships across teams.

• Strong stakeholder management and communication skills.

• Proactive mindset with a willingness to learn and develop.

• Experience working within international ecommerce or consumer-facing businesses is advantageous.

• Familiarity with customer segmentation, audience management and lifecycle marketing is beneficial.

• Experience with analytics tools, customer reporting or design platforms such as Canva would be a plus.

### Interview Process