Marketing Manager- Australia

Job Description

In this role the Marketing Manager is responsible for developing and executing integrated marketing programmes that drive pipeline growth, brand awareness, and customer engagement across ANZ. Working closely with Sales and cross-functional stakeholders, the role leads local go-to-market marketing activity across demand generation, campaigns, events, digital channels, and partner marketing. The role is also responsible for tracking, analysing, and reporting on performance to ensure activity delivers measurable business outcomes.

Key Responsibilities:

• Develop and execute the annual marketing plan, aligned to the market unit’s ‘go-to-market’ goals and objectives.
• Lead demand generation activities to drive pipeline growth, including lead capture, nurturing, and conversion.
• Plan and deliver integrated campaigns across physical and virtual events, digital, social, search, partner channels and media.
• Manage the local marketing budget; track spend, manage forecasts, and ensure efficient return on investment.
• Collaborate with Sales to support go-to-market programmes and account-based marketing initiatives.
• Oversee relationships with external agencies and vendors (creative, PR, media, events, research); manage briefs, deliverables, and performance.
• Own marketing performance reporting (weekly/monthly/quarterly): campaign results, funnel metrics, and insights to guide optimisation.
• Conduct market and competitor analysis; stay current on local industry and regulatory trends impacting marketing activity.

Qualifications

• 9+ years’ experience in marketing roles, with demonstrated end-to-end campaign management in the Australian market.
• Proven experience delivering measurable growth outcomes (pipeline/revenue, acquisition, retention, brand metrics).
• Demonstrated experience managing multiple concurrent marketing initiatives, with strong prioritisation and delivery discipline.
• Proven experience delivering large onsite events.
• Hands-on experience with digital channels (paid search/social, SEO, email marketing, marketing automation) and analytics.
• Experience managing budgets and working with external agencies and vendors.
• Strong stakeholder management experience partnering with Sales and cross-functional teams.

Skills & Competencies

• Excellent written and verbal communication skills, with the ability to convey ideas clearly and professionally to a range of stakeholders.
• Strong analytical skills with the ability to interpret data, draw insights, and optimise performance.
• Creative problem-solving and audience-centric mindset.
• Collaborative leadership style; ability to influence without authority.
• High attention to detail and strong governance orientation (approvals, brand, compliance).

Additional Information