Growth Marketing Lead

Role Purpose

The Growth Marketing Lead owns paid media performance and the marketing systems that drive customer acquisition, conversion, and lifecycle execution across North America.

Rapsodo has established sales and marketing motion across DTC, B2C, and B2B channels. This role exists to sharpen that engine — connecting the dots between channels, data, and outcomes so marketing doesn’t just generate activity, it generates results.

This is a hands-on role with clear ownership of acquisition performance and a meaningful part to play in how the North America growth engine performs end to end.

What You’ll Own

Paid Media Performance

Own and optimize paid acquisition across Meta and Google with a bias toward learning, not just spending.

•       Manage campaign setup, audience targeting, creative testing, and budget allocation

•       Apply segmentation logic to targeting — the right message to the right person at the right moment

•       Continuously improve CAC, ROAS, CTR, and conversion rate

•       Know when to scale and when to stop

Audience Segmentation & Strategy

Acquisition only works if you’re reaching the right people with the right message. You own that thinking.

•       Develop and maintain segmentation frameworks across DTC, B2C, and B2B buyer types — golfers, coaches, athletes, academies, institutions

•       Define channel, message, and offer strategy by segment

•       Partner with the Lifecycle team to ensure acquisition hands off cleanly into onboarding and retention

Funnel Analytics & Attribution

Build the visibility layer that connects spend to outcomes at the top and middle of the funnel.

•       Own reporting from first touch through purchase and initial activation

•       Build attribution models that show what’s actually driving conversion — not just last-click

•       Identify drop-off points pre-purchase and surface insights that Growth and Product can act on

Marketing Systems & Lead Flow

Own the infrastructure that keeps acquisition running reliably across channels. 

•       Work across Pardot, Iterable, Zapier, and adjacent tools to ensure lead flow, campaign logic, and automation hold together

•       Ensure DTC, B2C, and B2B lead generation programs are properly structured, tracked, and handed off to the right team

SEO

Own SEO strategy at a directional level — keyword research, traffic tracking, gap identification — and partner with Content on execution.

AI-Driven Execution

You don’t just use AI — you build with it. AI is how you move faster, understand customers more deeply, and operate at a level that wouldn’t otherwise be possible in a single role.

•       Use AI to accelerate reporting, surface insights, and pressure-test strategy

•       Build AI-assisted workflows that reduce manual effort and increase iteration speed

•       Leverage AI to develop a deeper understanding of customer behavior, intent, and segments — and turn that into smarter targeting and messaging

•       Use AI to personalize acquisition and top-of-funnel experiences across channels

•       Generate and test landing pages, ad creative frameworks, and campaign logic with AI as a core part of the build process

•       Stay current on what’s possible and bring new approaches to the team before they’re asked for

Who You Are

You are a strategic and analytical marketer with a track record of connecting paid media performance to measurable business outcomes. You think in funnels and segments, build the systems and frameworks needed to measure what matters, and adjust based on what the data tells you.

You don’t just react to what’s happening — you anticipate where things are going. You stay ahead of channel trends, emerging tools, and shifts in buyer behavior, and you bring that thinking into how you plan and execute.

You understand that acquisition is only one part of the picture — and that your work sets up everything that follows. You bring a cross-functional mindset, working naturally with Product, CX, and Commercial teams to ensure marketing performance is visible and actionable across the organization.

You are comfortable operating independently in an environment where not everything is defined, and you use AI as a practical and integral part of how you work.

Requirements

•       4–7 years in performance marketing, growth marketing, or a role combining paid media with analytics and strategy

•       Proven hands-on experience managing Meta and Google campaigns with measurable results

•       Experience with marketing automation platforms — Pardot, Iterable, HubSpot, or similar

•       Strong attribution and funnel analytics background — you’ve built measurement frameworks, not just read dashboards

•       Demonstrated use of AI tools in day-to-day work — reporting, content, analysis, workflow automation, personalization

•       Experience across more than one buyer motion — ideally DTC, B2B, B2C

•       Ability to operate independently and collaborate cross-functionally