Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We’re looking for a Senior CRM Sports Coordinator to join our iGaming team. This role is focused on Sportsbook CRM, with a strong emphasis on player engagement, campaign execution, and promotional planning for sports and esports audiences. Experience within the iGaming industry is essential.

Location: On-site, Lisbon

What you’ll be doing:

Plan, coordinate, and execute CRM campaigns for Sportsbook and esports audiences across Email, Push, SMS, and In-App channels.
Own the CRM calendar around major sporting events and esports tournaments, ensuring timely and relevant player communications.
Develop personalized player journeys, segmented campaigns, and lifecycle initiatives to improve engagement, retention, and sportsbook activity.
Collaborate closely with Trading, Product, VIP, Content, Design, and Analytics teams to launch high-impact campaigns.
Monitor campaign performance, analyze KPIs, and continuously optimize CRM strategy based on data and player behavior.
Coordinate promotional mechanics, bonuses, odds boosts, free bets, and event-driven activations.
Ensure all CRM communications comply with regulatory requirements and responsible gaming standards.
Stay up to date with sports and esports calendars, industry trends, and competitor activity.

What we’re looking for:

At least 4 years of CRM experience within the iGaming industry as a CRM Coordinator, including hands-on experience with esports products or esports-focused CRM campaigns (mandatory).
Strong understanding of Sportsbook CRM, player segmentation, retention strategies, and promotional mechanics.
Experience managing CRM campaigns across multiple communication channels.
Solid analytical mindset with experience interpreting CRM performance metrics and customer behavior.
Experience working with CRM platforms and marketing automation tools.
Excellent stakeholder management and cross-functional communication skills.
Fluent English.

Passion for sports and esports with a strong understanding of the competitive gaming ecosystem.

Reshape marketing with us. Let’s work!

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Senior CRM Sports Coordinator - relocation to Portugal