Job Description
Junior Data Analyst Geomarketing (m/f/d)
Role Summary
NIQ Geomarketing provides globally consistent, granular regional data such as purchasing power and socio-demographic indicators.
As a (Junior) Data Analyst Geomarketing, you will play a key role in maintaining and enhancing our data products by preparing, analysing, modelling, and validating large-scale datasets. You will actively contribute to the continuous evolution of our data portfolio and the integration of modern technologies, including AI, into our production processes.
Key Responsibilities
Prepare, process, and validate large datasets for regional market data products
Perform statistical analyses and modelling (primarily using R)
Calculate and maintain purchasing power and socio-demographic indicators
Ensure high data quality through systematic validation and quality checks
Research, evaluate, and integrate new international data sources
Maintain and document the research database, including data quality standards and usage rights
Contribute to the optimization and automation of internal workflows and data processes
Support the integration of AI-driven approaches into data production
Your Profile
University degree in Geography, Statistics, Economics, Social Sciences, or a related field (focus on data analysis preferred)
Strong interest in spatial data, location intelligence, and economic data
Solid understanding of statistics, data analysis, and emerging AI applications
Experience with R (required); willingness to further develop geospatial data processing skills
Familiarity with GIS / spatial data tools (e.g. QGIS) is a plus
Familiarity with Python is a plus
High affinity for data and numbers combined with strong analytical thinking
Structured, detail-oriented, and independent working style
Strong team player with the ability to collaborate in international and virtual environments
Very good English skills (B2–C1); additional languages are an advantage
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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