Director of Sales & Marketing

Job Description

Director of Sales & Marketing

Position Title

Director of Sales & Marketing

Department

Sales & Marketing

Reports To

General Manager

Location

Hawar Resort by Mantis, Kingdom of Bahrain

Position Summary

The Director of Sales & Marketing is responsible for leading the commercial strategy of Hawar Resort by Mantis to maximize revenue, market share, and profitability across all business segments. The role oversees Sales, Marketing, Revenue Management, Public Relations, Digital Marketing, Reservations, and Business Development activities while ensuring alignment with the resort's brand standards and business objectives.

The Director of Sales & Marketing will develop and execute strategic sales and marketing plans to position Hawar Resort by Mantis as the preferred luxury island resort destination in the region, driving transient, group, corporate, leisure, MICE, and international business.

Key Responsibilities

Sales Leadership

• Develop and implement annual sales strategies and business plans to achieve revenue and occupancy targets.
• Lead and manage the Sales team to maximize corporate, leisure, MICE, government, wholesale, and travel trade business.
• Identify new business opportunities and market segments locally, regionally, and internationally.
• Establish and maintain strong relationships with key accounts, travel agencies, tour operators, government entities, and corporate clients.
• Conduct regular sales calls, client visits, trade shows, roadshows, and networking events.
• Monitor competitor activities and market trends to identify opportunities and risks.

Marketing & Brand Management

• Develop and execute integrated marketing strategies to enhance brand awareness and market positioning.
• Oversee digital marketing initiatives, social media campaigns, website optimization, SEO, SEM, and online reputation management.
• Manage public relations activities and media partnerships.
• Ensure all marketing materials comply with brand standards and reflect the resort’s luxury positioning.
• Coordinate promotional campaigns, seasonal offers, and destination marketing initiatives.

Revenue & Commercial Management

• Work closely with Revenue Management to optimize pricing strategies and maximize RevPAR, ADR, occupancy, and total revenue.
• Analyze market intelligence, demand patterns, and competitor performance.
• Participate in forecasting, budgeting, and business planning processes.
• Review and monitor distribution channels to maximize profitability and market penetration.

Leadership & Team Development

• Lead, coach, and develop the Sales & Marketing team to achieve individual and departmental objectives.
• Conduct regular performance reviews and identify training and development opportunities.
• Foster a high-performance culture focused on accountability, collaboration, and results.
• Ensure compliance with company policies, procedures, and brand standards.

Reporting & Administration

• Prepare monthly commercial reports, forecasts, budgets, and market analysis.
• Present sales performance and business development updates to the General Manager and ownership representatives.
• Maintain accurate records of sales activities, contracts, and business opportunities within CRM systems.

Key Performance Indicators (KPIs)

• Revenue Achievement
• Occupancy Performance
• ADR (Average Daily Rate)
• RevPAR (Revenue Per Available Room)
• Market Share Growth
• Corporate Account Production
• MICE Revenue
• Digital Marketing ROI
• Website Conversion Rate
• Guest Acquisition and Retention
• Team Performance and Development

Qualifications

Education

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, Sales, or a related field.
• Master's Degree or MBA is preferred.

Experience

• Minimum 8–10 years of progressive experience in hotel sales and marketing.
• Minimum 3–5 years in a senior leadership position such as Director of Sales & Marketing or Director of Sales within a luxury hotel or resort environment.
• Experience with island resorts, luxury resorts, or international hospitality brands is highly preferred.
• Previous experience within Accor, Mantis, Ennismore, Marriott, Hilton, IHG, Hyatt, or similar international hotel groups is an advantage.

Technical Skills

• Strong knowledge of hotel revenue management principles.
• Experience with hotel PMS, CRS, and Revenue Management systems.
• Proficiency in Microsoft Office Suite.
• Experience using CRM platforms and digital marketing tools.
• Strong understanding of online distribution channels and OTA management.

Competencies

• Strategic Thinking
• Leadership & Team Development
• Negotiation & Influencing Skills
• Financial Acumen
• Commercial Awareness
• Relationship Management
• Communication & Presentation Skills
• Business Development
• Problem Solving & Decision Making
• Results-Oriented Mindset

Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

About Mantis Collection: Mantis is a boutique hospitality group that was founded by conservationist Adrian Gardiner in 2000, with its main focus predominantly in Africa and the Middle East. Mantis grew from Adrian’s vision to restore and rewild degraded farmland which he developed into a widely-acclaimed Private Game Reserve. This was the first private game reserve in the Eastern Cape and the beginning of eco-tourism in a poverty-stricken province that had few opportunities outside of commercial farming. Adrian and the Mantis team successfully created a place where man and nature could co-exist sustainably. From this initial success, the Mantis model was then developed worldwide, understanding that consumers could use the Mantis portfolio as a mark of quality, consistency and character. Today the diverse portfolio of handpicked properties links up to create travel journeys, which offer guests the opportunity to experience the essence of the location in a setting of tailored luxury. Rooted in conservation, Mantis pursues sustainable business practices and develops tourism products that are respectful of the environment and communities in which they operate.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLES