Summary
The Sr. AI Content Strategist leads the design and scaling of content systems that power onboarding experiences across traditional product surfaces and AI-driven interactions. This role sits at the intersection of content strategy, product design, and AI systems, owning frameworks, taxonomy, and structure to enable reusable, scalable, high-quality content.
You will drive a large-scale onboarding migration and build the content foundation for AI-powered onboarding, defining how AI-generated content behaves, scales, and is evaluated. This is a hands-on, senior role that combines strategy, system design, and execution to enable product, design, and PM teams.
Responsibilities
- Define content models, taxonomy, and modular frameworks for tagging, reuse, and scalability
- Lead content strategy for a large-scale onboarding migration (ServiceNow/Workday)
- Structure content for immediate usability and AI-readiness
- Develop prompt frameworks, templates, and variation patterns for AI onboarding experiences
- Define personalization logic and content behavior within AI systems
- Establish evaluation criteria and quality benchmarks for AI-generated content
- Direct and guide Content Designer(s) on execution and deliverables
- Create repeatable frameworks, patterns, and documentation for content systems
- Enable product, design, and PM teams to independently apply content systems
- Partner with Product, Design, Engineering, and Change Management teams to align messaging and rollout strategy
- Identify and prioritize new AI-driven content opportunities
Requirements
- 5+ years of experience in content strategy with a product/UX focus
- Experience designing content systems, taxonomy, and structured content
- Hands-on experience with AI-generated content, including working with large language models, prompt design, and personalization
- Proven track record leading content migrations or large-scale system changes
- Strong stakeholder management and communication skills
- Comfortable operating across strategy and hands-on execution
- Experience defining evaluation criteria and quality benchmarks for generated content
Nice to Have
- Experience with onboarding, activation, or lifecycle journeys
- Familiarity with ServiceNow or Workday ecosystems
- Experience partnering with change management or internal communications teams
Engagement & Logistics
- Engagement Length: 12+ months.
- Time Zone: 8 AM to 5 PM - CT / flexible
- Equipment: BYOD (Bring Your Own Device)
Selection Process
- Meeting with Resilient Co. team.
- First client interview with portfolio.
- client technical interview.
- Possibly a second client interview - Meet & Greet.
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Key team members
Jimena Bianchi
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