Digital Marketing Manager - Premium & Accommodation

Job Description

As a Digital Marketing Manager – Premium & Accommodation, you will lead the delivery of scalable digital solutions that drive guest engagement, footfall and sales across our growing pub and hotel estate. You’ll work closely with marketing, technology and commercial teams to shape and execute digital strategy across multiple high-impact channels.

Qualifications

As a Digital Marketing Manager, you will…

• Build and manage a structured digital marketing framework and 18-month activation calendar aligned to commercial and brand priorities
• Oversee end-to-end delivery of digital campaigns across web, email, SEO and booking platforms to drive engagement and conversion
• Own and optimise digital channels, including website, app and CRM/email, ensuring best-in-class execution and guest experience
• Partner with Group Marketing, Digital and Technology teams to implement and evolve digital tools and platforms
• Define KPIs, track performance and deliver insight-led reporting to continuously improve ROI and campaign effectiveness

What you’ll bring…

• Proven digital marketing experience within a multi-site or consumer-facing business, driving measurable sales and engagement
• Strong understanding of digital channels including SEO, CRM/email, web and campaign activation planning
• Confidence working with digital systems, platforms and external agencies to deliver against a brief
• Analytical mindset, with the ability to interpret data and translate insights into actionable improvements
• Strong stakeholder management skills, with the ability to influence, collaborate and drive change across teams

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…