Sales Development Representative

About Us

Lupa is building a category defining product the industry has never seen before.

We're the AI-native operating system for veterinary practices and pet parents, replacing the fragmented, clunky systems vets have tolerated for years with a single intelligent platform for scheduling, client communication, clinical documentation, and AI-driven care guidance. Practices run more efficiently, vets get back to doing what they love, and pet parents feel more connected to their animals' health than ever.

The traction speaks for itself: founded in 2023 and already one of Europe's top 100 AI startups, with a team of 50 people, 10x growth in twelve months, the UK market leader, and now charging hard into the US and Europe. We have $25M in funding, 1M+ pets on the platform, and a buzzing HQ in Paddington, London. We've attracted exceptional people from the likes of Palantir, Google, DeepMind, BCG, Meta, and AWS and we're just getting started.

This is a rare chance to join a rocket ship at exactly the right moment and we're looking for exceptional people to help us fly it.

In this role, you will:

• Own top-of-funnel outbound prospecting for veterinary and pet care providers, this is your pipeline to build

• Identify, research, and engage high-quality leads through cold outreach across phone, email, and LinkedIn

• Qualify prospects and book meetings for Account Executives, handing off with full context

• Develop deep knowledge of Lupa’s product, customers, and market so your outreach is consultative, not scripted

• Collaborate closely with Marketing and Product to sharpen messaging and positioning based on what you’re hearing in the field

• Keep pipeline data accurate and up to date in the CRM - the team runs on clean data

• Feed prospect insights back to the team to help shape go-to-market strategy and product direction

Your background looks something like:

• Solid background in sales as an SDR, BDR, or outbound sales role - B2B SaaS or tech experience preferred although other industries would be considered!

• Comfortable prospecting via phone, email, and LinkedIn with a consultative rather than high-volume approach

• Strong communicator who can articulate product value clearly to both clinical and non-technical stakeholders

• Highly organised and self-motivated, you manage multiple prospects and pipelines without losing momentum

• Familiarity with a CRM and a data-driven approach to improving outreach performance (nice to have)

• Experience selling vertical SaaS or into a professional-services environment (nice to have)

As a person, you:

• You're genuinely curious about customer problems and motivated by solving them, not just hitting a call quota

• You're hungry to grow, and willing to do what it takes to succeed

• You're resilient - rejection doesn’t rattle you, it sharpens you

• Want to grow into a closing role and see the SDR seat as the launchpad, not the destination

• Are excited to work in-person from our Paddington, London HQ

• Value working with people who are kind, ambitious, and pragmatic

• Love animals is a bonus, you’ll be selling to people who have dedicated their careers to them

What does success look like in 6 months?

• You’re consistently booking qualified meetings and your pipeline is one the AEs actually want to work

• You know the product, the market, and the customer well enough to run discovery calls independently

• You’re already shaping how the team thinks about outbound, your insights from the field are changing how we go to market